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ChatGPT Search Vs. Google Vs. Bing Search Results

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The role of AI in SEO has kept rapidly evolving over the past few months.

Google formally launched AI Overviews in May, and Bing launched its generative search pilot in July, with a full launch at the start of October. On July 25, OpenAI announced a SearchGPT prototype. Then, on October 31, it launched ChatGPT Search.

ChatGPT are calling the new product, which I’ve tested for this article, as ChatGPT Search, but parts of the industry are already starting to the names ChatGPT Search and SearchGPT interchangeably as they are effectively one and the same.

Both the Google and Bing AI launches, alongside the increase of multi-modal search (e.g., TikTok), have been impactful, but the ChatGPT Search launch feels different.

ChatGPT already drives traffic to websites, and as of August 2024, it reported 200 million weekly average users (WAU) – this is all while AI is gaining momentum and user trust, with skepticism still a barrier to mass adoption.

In February 2024, Gartner predicted that “search engine volume” will drop 25% by 2026.

Having played with SearchGPT, this prediction feels like it could become a reality.

ChatGPT Search Observation Summary

  • SearchGPT will (and can) cite webpages that do not rank in the top 100 classic search results of Bing. This raises the importance of understanding the difference between indexed and ranked.
  • There are discrepancies between Bing’s own generative results and the SearchGPT responses. More often than not, these are substantial.
  • A single domain can have multiple pages cited within a single response.
  • SearchGPT’s response for the same query can vary, even if the search is made from the same ChatGPT account and IP.
  • On some niche queries I tested that have limited information online, SearchGPT was more accurate than both Google and Bing.
  • The local search experience feels lacking, and for a number of queries, not trustworthy.
  • Some SearchGPT maps can be populated wholly by results from a single source, and the number of “map results” tends to decrease the more sources are included.
  • Some cited links from SearchGPT were appended with the parameter ?utm_source=chatgpt.com when clicked on. UTM tracking is a key feature.
  • Ranking higher in Bing doesn’t mean referencing better in SearchGPT, but it’s more closely aligned than AI Overview data.
  • Responses are heavily text-driven. Some do trigger a map (local searches) and others images – but these aren’t guaranteed.
  • Queries in fashion and travel tend to trigger images in the response ahead of other queries when tested.
  • The image sources in carousels don’t appear to be included in the citations sidebar.
  • It is possible for content behind a paywall to be cited by SearchGPT.
  • SearchGPT can cite a webpage that returns an active 404 when you try to view it.
  • SearchGPT exhibits a better understanding of time-sensitive queries than AI Overviews, even when a time variable isn’t included in the query.

Increasing Bing Market Relevance & Importance To ChatGPT Search Inclusion

Bing is fast becoming a search engine we need to change our views on. For as long as I can remember, Bing has always been an afterthought to the industry and has only really been prominent in specific sectors and target markets.

While its direct market share might not be growing to rival Google in that sense, the fact that Bing is being utilized by multiple large language models (LLMs), and ChatGPT Search is no exception.

OpenAI has been using Bing for a long time, so its inclusion in SearchGPT isn’t a revelation, but a reinforcement of Bing’s evolving place in the overall “search” landscape. We need to stop just comparing search engines and their direct market share.

This means that websites (and webpages) not indexed by Bing will not appear in ChatGPT Search.

Anecdotally, traffic from LLMs to all websites I have GA4 access to has increased exponentially over the past three months.

Looker Studio Report: Increasing LLM Sessions (Year to Date) (Image from author, November 2024)

Of all LLM traffic, ChatGPT accounts for 31% of my website (year-to-date), with it as much as 60% on some websites alongside Perplexity, Claude, Copilot, etc.

Breakdown of LLM traffic (year to date). GA4 data. Looker Studio visualized (Image from author, November 2024)

However, this doesn’t necessarily mean you need to rank high in Bing to be included. Much like Google’s AI Overviews, ChatGPT selects sources outside of the top-ranking results.

It’s also worth noting that while Bing is important to the SearchGPT ecosystem, it isn’t the only source.

Comparing SearchGPT, Google, And Bing Search Results

To see how the search results in ChatGPT compare to both Bing and Google, I’ve looked at a number of queries across Local, Your Money or Your Life (YMYL), ecommerce, and some informational/time-sensitive searches that I’ve personally performed over the weekend.

I’ve tried to live with ChatGPT search for 48 hours rather than subjecting it to a barrage of random queries.

I’ve not recorded all of the queries in this article, but I have included the key ones as well as some oddities and differences.

The number of webpages referenced that don’t appear in the top 100 classic ranks of Bing really highlights that other sources are at play here, and that optimizing for Bing doesn’t mean optimizing for ChatGPT and other LLMs directly.

In AI Overviews, when a webpage is referenced outside of the top 100 classic results, I feel we just assume it’s come from Google’s overall database. After all, Google crawling and building a database(s) of pages on the internet is known – but could OpenAI be doing the same?

ChatGPT Search “Maps” & Local Search

Local queries are important to a number of businesses. SearchGPT (at the time of writing) has a somewhat limited local search experience.

When searching for [enterprise technical seo agency], it provided me with three results: Two close to my IP address and the third in a random location in the South of England.

Image from author, November 2024

There are a handful of “agency hotbeds” in the UK, and a lot of agencies in my local area. So, if SearchGPT were going off IP, it would have included more agencies locally. To then stretch the net further and ignore London in the results for broader results doesn’t make sense.

While none of the three recommendations were wrong, SearchGPT seemed to hallucinate on the second result.

In the first and third results, it added the label “Advertising Agency,” but the second result was given the label “Telecommunication Service.”

I have spent time looking through the agency’s website, social profiles, backlink profiles. I’ve crawled the website with various custom path extractions setup. I’ve looked at all the schema markups that were implemented. I cannot fathom or find a reason as to why it has been classified as a telecommunications service.

When repeating the search for [digital marketing agency in new york], it provides the map, but with eight results all from the same source.

Image from author, November 2024

This is less useful as a result, as being a reference for this query is basically a game of appearing in a certain website list – which is a paid membership only.

The website used to compile all the map results ranks No. 4 in Bing classically, so it is at least a high-ranking result – but this just feels like scraping a list on a website and is a lazy result.

Triggering The Map

The map result (as shown in the screenshot above) doesn’t always trigger.

For a number of queries when I specified a location, it just provided the list results without the option to view a map. This is different from the “list” toggle on the Map, as this keeps the map but creates a list underneath it (which is very similar to the Google Map Pack).

Speaking of Google Maps, if you ask SearchGPT explicitly to show you the results on a Map, it directs you to Google Maps:

Image from author, November 2024

YMYL Searches

YMYL queries refer to search queries that could potentially impact a person’s health, safety, or financial stability.

It is widely understood (and communicated) that Google and Bing place greater emphasis on these queries and ensure that accurate information is provided from trustworthy sources.

“Remineralizing Gum”

According to Glimpse, “remineralizing gums” saw exponential search interest in October 2024.

As this is an emerging query in the health space, one could assume that the trend will be picked up by websites selling the product (or adjacent products) and producing content around the topic.

 Citation in ChatGPT Search Ranking in Bing Ranking in Google
https://www.webmd.com/oral-health/remineralizing-teeth 1 Not in the top 100
https://www.worthychews.com/underbrush-gum-review/ Not in the top 100 Not in the top 100
https://www.todaysrdh.com/tooth-remineralization-agents-an-evidence-based-review-to-make-informed-patient-recommendations/ 5 Not in the top 100
https://wellnessmama.com/health/remineralize-teeth/ 7 Not in the top 100
https://www.dentaly.org/us/oral-health/remineralize-teeth/ 2 Not in the top 100

SearchGPT feels like it played it safe with this query, only utilizing WebMD and Wikipedia as citations before providing references to a variety of other websites.

“How To Lower Cholesterol”

The response for this query doesn’t highlight anything dangerous or out of the ordinary and is measured in response.

I also recognize a number of the websites in the citations, which help with trusting the information.

 Citation in ChatGPT Search Ranking in Bing Ranking in Google
https://www.health.harvard.edu/heart-health/11-foods-that-lower-cholesterol  6 46
https://www.mayoclinic.org/diseases-conditions/high-blood-cholesterol/in-depth/cholesterol/art-20045192  11  Not in the top 100
https://www.heartuk.org.uk/healthy-living/cholesterol-lowering-foods  Not in the top 100 60
https://www.mayoclinic.org/diseases-conditions/high-blood-cholesterol/in-depth/reduce-cholesterol/art-20045935 Not in the top 100 9
https://www.thehealthsite.com/diseases-conditions/clogged-heart-diet-tips-5-purple-foods-to-lower-high-cholesterol-levels-naturally-1144015/  3 Not in the top 100

Interestingly, SearchGPT is pulling from two separate URLs on the Mayo Clinic website, despite one of them not ranking in the top 100 for Bing.

“Who Can Sign A Contract On Behalf Of A Company”

On the first run of the query, the response contained a more textbook answer, citing the four main criteria under English Law for a contract to be valid (Offer, Acceptance, Consideration, Intent), as well as two additional bullet points around capacity and that the contract itself is legal.

Image from author, November 2024

From this response, the cited source URLs and top referenced URLs barely ranked in the top 100 results of Bing:

 Citation in ChatGPT Search Ranking in Bing Ranking in Google
https://harperjames.co.uk/article/contract-formation-authority/ 2 16
https://brodies.com/insights/corporate/execution-of-a-contract-by-a-uk-company-the-differences-between-scots-and-english-law/ Not in the top 100 26
https://www.mondaq.com/uk/corporate-governance/1363380/what-happens-when-you-sign-a-corporate-contract-without-authorisation Not in the top 100 58
https://www.zelllaw.com/learning-center/blog/2021/august/who-can-sign-a-contract-on-behalf-of-your-compan/ 8 14
https://www.top.legal/en/knowledge/signing-authority Not in the top 100 Not in the top 100

However, when I perform the same query on a different computer – on the same account and same internet connection – I get a completely different response:

Image from author, November 2024

The citations and search results provided also differ, with only one of the original citation sources remaining.

 Citation in ChatGPT Search Ranking in Bing Ranking in Google
https://www.legislation.gov.uk/ukpga/2006/46/section/44 3 Not in the top 100
https://brodies.com/insights/corporate/execution-of-a-contract-by-a-uk-company-the-differences-between-scots-and-english-law/ Not in the top 100 26
https://www.stevens-bolton.com/site/insights/briefing-notes/execution-of-documents-top-ten-questions-and-answers Not in the top 100 7
https://legalvision.co.uk/corporations/company-power-of-attorney/ Not in the top 100 Not in the top 100
https://sprintlaw.co.uk/articles/an-employees-capacity-to-bind-a-company-by-contract/ Not in the top 100 9

On the second run of this query, even fewer citations ranked in the top 100 Bing results.

Interestingly, when looking for the domains on the second data pull for this query in Google, the domains ranked higher with different URLs than those cited by ChatGPT Search.

“How Many Credit Cards Should I Have?”

 Citation in ChatGPT Search Ranking in Bing Ranking in Google
https://www.money.co.uk/credit-cards/how-many-credit-cards-should-you-have 1 9
https://www.moneysupermarket.com/credit-cards/how-many-credit-cards/ 3 6
https://bank.marksandspencer.com/credit-card/card-support/how-many-credit-cards-should-you-have/ Not in the top 100 14
https://www.hsbc.co.uk/credit-cards/how-many-credit-cards-should-you-have/ Not in the top 100 2
https://www.nerdwallet.com/article/finance/how-many-credit-cards 5 7

Testing financial queries, I saw the closest alignment to both Bing and Google’s first page of results.

Four of the five cited sources in the table above appear on Google’s first page (in the UK) for the query, with the only exception being the bank.marksandspencer.com URL, which appears in the middle of page two on Google.

Ecommerce Searches

Transactional searches in ecommerce refer to queries where the user intends to make a purchase or complete a transaction.

These are often high-intent searches, where the user is actively seeking a product or service, and they’re close to making a buying decision.

In my models, I’ve talked about how AI can’t necessarily satisfy the full extent of an ecommerce query (as AI can’t facilitate the shopping and purchase experience); I’ve classed this user group as “Purchasers.”

Dan Taylor’s Model of AI Influence on User Types (Image from author, November 2024)

The simpler and more open the query, the more likely AI can steer and influence, but as a user narrows down to make a purchase (moves from being a shopper to a purchaser), it still needs to engage with brands and ecommerce websites.

“Best Christmas Gifts For Him 2025”

 Citation in ChatGPT Search Ranking in Bing Ranking in Google
https://edition.cnn.com/cnn-underscored/gifts/gift-ideas-for-men 74 Not in the top 100
https://www.usnews.com/360-reviews/gifts/best-gifts-for-men 69 Not in the top 100
https://www.fashionbeans.com/article/gifts-for-men/ 15 Not in the top 100
https://www.architecturaldigest.com/story/best-gifts-for-men 70 Not in the top 100
https://www.gq.com/story/best-gifts-for-men 80 8

Another positive point for SearchGPT is that all of the webpages referenced and cited for the query have been published (or at least claim to have been published) in the past month.

An adjacent test I’m running on AI Overviews at the moment for similar queries has content as far back as 2017 being referenced and cited in AI Overviews.

“Black Friday Deals”

Image from author, November 2024

While being very single-source heavy, the second citation for [Tips for maximizing Black Friday Savings] came from an Australian website.

Google’s AI Overviews have received some criticism on X (Twitter) and other platforms from a number of SEO professionals as to the inclusion of Australian sources in non-AU markets.

This could be an indication that SearchGPT may exhibit the same behavior across queries.

 Citation in ChatGPT Search Ranking in Bing Ranking in Google
https://www.techradar.com/uk/black-friday/black-friday-deals-sales 14 2
https://www.news.com.au/finance/business/retail/shoppers-warned-to-be-alert-for-scams-ahead-of-black-friday-and-cyber-monday-sales/news-story/469ac2b5496fe0fb20230dd45434f7ed 15 Not in the top 100

“Nike Air Max Size 10 Deals”

Just searching for products in SearchGPT seems to be interpreted as informational, but adding a modifier as “deals” brings about the commercial intent and changes the response, while maintaining the conversational tone:

Image from author, November 2024

This result also brought about some hallucinations/misinformation.

On the Nike source cited:

  • I couldn’t find a pair of Air Max ’90s for £115.99 – they were all cheaper.
  • The only Air Max 97 on the cited webpage was a children’s shoe, reduced to £52.49 – again, a lot cheaper.

This isn’t ideal, as if I was looking to buy a pair of Air Max ’90s at a cheap price through Google’s PLAs, I can find them for £80 (and some cheaper depending on the model). This is a lot cheaper than what SearchGPT is saying Nike is selling them for directly, so it could detract sales from your brand website if this misinformation persists.

 Citation in ChatGPT Search Ranking in Bing Ranking in Google
https://www.nike.com/gb/w/sale-air-max-shoes-3yaepza6d8hzy7ok 1 1
https://www.sportsdirect.com/nike/nike-air-max 5 6
https://www.jdsports.co.uk/collection/nike-air-max/sale/p/trainers/ Not in the top 100 Not in the top 100
https://www.amazon.co.uk/s?k=nike+air+max+trainers+men+size+10 Not in the top 100 4
https://www.lovethesales.com/nike-air-max-sale Not in the top 100 11

This query was another instance of Google ranking URLs for the domain, e.g., JDSports, for the query in a good position – but not the URL cited by ChatGPT Search.

Travel Searches

“Best Holiday Destinations 2025”

Much like a number of queries in the travel sector, this triggered an image pack above the carousel.

Image from author, November 2024

Having worked with a large number of travel companies and supported the industry through events and the Institute of Travel & Tourism, I can honestly say this is a very eclectic list of destinations to consider.

The citations are very publisher-heavy, with other travel companies (and travel blogs) in the search results section.

 Citation in ChatGPT Search Ranking in Bing Ranking in Google
https://www.independent.co.uk/travel/news-and-advice/lonely-planet-best-destinations-2025-b2633986.html 2

Not in top 100

https://www.lonelyplanet.com/best-in-travel 1

11

https://www.thesun.co.uk/travel/31237176/lonely-planet-top-2025-english-hotspot/ Not in the top 100

52

https://www.thesun.ie/travel/13945757/european-destination-named-top-holiday-spot-2025/ Not in the top 100

Not in top 100

https://www.thescottishsun.co.uk/travel/13767687/african-holiday-destination-big-tui-hot-jet-lag/ Not in the top 100 Not in top 100

“Luxury Hotels In Napa Valley”

To my surprise, this query triggered the SearchGPT Map.

Image from author, November 2024

The Telegraph.co.uk result was referenced twice for two different hotels in the SearchGPT Map Pack.

 Citation in ChatGPT Search Ranking in Bing Ranking in Google
https://www.vogue.com/article/bardessono-hotel-and-spa Not in the top 100 Not in the top 100
https://www.telegraph.co.uk/travel/destinations/north-america/united-states/california/napa-county/napa-valley/hotels/ 6 Not in the top 100
https://www.napavalley.com/blog/napa-valley-luxury-hotels/ 3 Not in the top 100
https://www.vogue.com/article/halehouse-spa-at-stanly-ranch Not in the top 100 Not in the top 100
https://www.telegraph.co.uk/travel/destinations/north-america/united-states/california/napa-county/napa-valley/hotels/ 6 (Duplicate URL) Not in the top 100

Reviewing the recommendations and sources, there doesn’t appear to be a logical connection as to why these sources and (specifically) these locations were chosen.

Google’s hotel feature is a lot more comprehensive and interactive, so I don’t see this threatening the hotel search journey any time soon.

“Abu Dhabi Grand Prix”

Sports tourism is growing in popularity, and F1 is a globally popular sport.

Searching for specific races is also a tricky query, which is what I wanted to test out.

Searching for “[location] grand prix” has a number of common interpretations. It could be an informational search, a navigational search, or with transactional intent and wanting to research ticket prices.

Image from author, November 2024

I feel like SearchGPT understood this, as the five websites referenced as citations cover these bases quite well, and it doesn’t lean into being too heavily informational or transactional.

This is a similar result to any Grand Prix query, e.g., Bahrain GP, Belgium GP, Singapore GP.

 Citation in ChatGPT Search Ranking in Bing Ranking in Google
https://www.formula1.com/en/latest/article/fia-and-formula-1-announces-calendar-for-2025.48ii9hOMGxuOJnjLgpA5qS Not in the top 100 Not in the top 100
https://f1experiences.com/2025-abu-dhabi-grand-prix 8 13
https://www.p1travel.com/en-GB/motorsports/formula-1/abu-dhabi-gp-paddock-club-2025** Not in the top 100 Not in the top 100
https://www.etihad.com/en-gb/abu-dhabi/formula-1/formula-1-abu-dhabi-grand-prix-packages 4 Not in the top 100
https://www.bbc.co.uk/sport/formula1/67537239 11 Not in the top 100

From the list of referenced webpages, the **P1Travel URL posed an anomaly across all of the searches I’ve done to try and break SearchGPT. The URL returns a 404:

Screenshot from p1travel.com, November 2024

Travel SEO has been evolving for a number of years now, and in my opinion, LLM platforms pose the greatest potential to disrupt this industry more consistently than others.

Other Query Observations

Over the past 48 hours, I’ve made notes of queries made throughout the day through Google and repeated them on Bing and SearchGPT.

“England V Samoa Score”

Despite being at the match itself, what triggered me to look at this query was my wife commenting on the score – and the score she quoted was wrong.

So, I replicated her search on Google and found the below result:

Screenshot for search for [england v samoa score], Google, November 2024

While the “Top Stories” section does bring accurate results, Google’s feature at the top of the SERP brings the result of a game over a year ago – in a different sport.

Now, I can understand why Google is falling down here.

Rugby Union is the second most popular sport in the UK, and Rugby League is the 11th most popular. So, choosing to show this sport over the other would be acknowledging a greater common interpretation of the query, and looking to cater to a larger potential search audience.

I then wanted to see how ChatGPT Search fared with the same query:

Screenshot of search for [england v samoa score], ChatGPT Search, November 2024

While it isn’t as visually prominent, the generative text cited from the BBC contains the correct scoreline as well as other factually correct information.

The downfall then comes that the news stories being pulled through relate to a different game (that happened the previous week).

As I reviewed all of the citations provided by ChatGPT Search, I noticed that it pulls through news stories relating to the same incorrect match that Google cited prominently in the SERP feature.

But the AI has been able to distinguish the two and provide a timely result, potentially showing a greater understanding of queries that may be time-sensitive and the concept of QDF against leaning towards the “more common” dominant interpretation.

As Bing plays a prominent role in SearchGPT, it’s no surprise to see Bing also prioritizing the more recent incident of England vs. Samoa through the Bing News feature, although Bing does then feature the same match from over a year ago in the special sports feature.

Screenshot of search for [england v samoa score], Bing, November 2024

“Manchester United v Chelsea”

To test true timeliness around live events, I’ve performed (and compared) this search query during the live soccer game.

I actually found the ChatGPT Search result to be the most informational and useful – outside of reporting the live score.

Screenshot of search for [manchester united v chelsea], ChatGPT, November 2024

The ChatGPT overview provides a lot of information in a single snippet – including broadcast information.

If you search for broadcast information on Google and Bing, you don’t get this depth of information directly in the results – and unfortunately, a lot of publishers bury this information deep in an article, even if that article is written (and headlined) to target the query specifically.

To see if ChatGPT Search would show the in-game score, I tried repeatedly with variations of “Manchester United v Chelsea live score|in game score|current score|score now.”

But despite Bing showing the live score in a SERP feature and a number of sources being accessed by ChatGPT that contain the information, all it would give was variations of the below response – refreshingly asking the user to visit the source website for the information.

Image from author, November 2024

“Cheese Not Sticking To Pizza”

This was a prominent query that Google’s AI Overviews fell down on earlier this year, drawing scrutiny from the mass media.

Image from author, November 2024

I’ve tested a number of the queries that tripped Google up, and so far, SearchGPT seems to avoid hallucinations and confusing results.

Do I Think This Will Disrupt Google?

Google has been facing disruption since the mass market’s relationship with mobile devices changed.

Moving away from desktop and utilizing apps and browsers to research, shop, and be entertained opened the doors for new platforms to compete for screen time and attention.

On a recent podcast I ran, John Mueller said that when Google first started to push towards mobile-first, a lot of SEO pros and webmasters were skeptical and vocal that users wouldn’t shift from mobile to desktop to view their websites.

SEO as a practice is only 30 (or so) years old – and in 30 years, how users interact with businesses has changed drastically.

AI platforms, such as SearchGPT, will disrupt Google as adoption increases and the “early majority” of consumers start to use LLM platforms daily for tasks they otherwise would have engaged the wider Google ecosystem with.

We can draw some parallels to the Model T, and when Henry Ford introduced the car, it was seen as a novelty and not for the masses – with people seeing them as “faster horses” than a revolutionary mode of transport.

As SEO professionals, we can see the “revolution” part of it in motion, but we must remember that to the mass market, a lot of AI is merely gimmicks such as removing things and people from the background of images on phones or using things like Circle Search.

SearchGPT will contribute to the overall disruption, and it might pioneer the “what’s possible, “much like Jeeves was a pioneer in mass market internet search engine adoption.

Also, I don’t feel this would be a complete answer if I didn’t ask SearchGPT directly if it will disrupt Google:

Image from author, November 2024

Which Search Is Best?

In testing SearchGPT felt as though it had a better understanding around time sensitive queries and used more recent sources.

Removing visual experience from the equation, SearchGPT is better as objectively you want recent content when you’re searching for information around holidays, gifts, products for “now,” and not viewpoints from over a year ago.

For local search, ChatGPT Search still has a long way to go and falls short of were Google and Bing are.

In my opinion, information was better in ChatGPT Search than in Google and Bing, but not on all queries. Overall I still feel it is behind Google’s AI Overviews and Bing’s Generative Search in terms of answer queries behind text-driven informational results – and the ChatGPT Search interface is a little bit too detached from what we’re used to seeing from a “Search engine”.

Closing Thoughts

Brett Tabke has referred to SearchGPT as the “final” search engine, and I agree with this.

While SearchGPT currently offers certain advantages over Google and traditional search models, it is still a work in progress.

However, its potential trajectory is one of the key insights to take away from SearchGPT.

This development indicates that user interaction with the internet is evolving once again, and as SEO pros, we must adapt as an industry.

The rise of platforms like TikTok highlights the shift toward multi-modal search, urging us to move beyond a narrow focus on the “engine” aspect of our work.

The core principles of SEO, particularly technical SEO, will always remain relevant, as AI crawlers must crawl, identify, and access content similarly to traditional search engine crawlers.

I believe it’s time for us to adjust our SEO terminology, shifting the conversation from ranking to referencing, and realigning what the overall success of an SEO campaign is.

And we finally start taking credit for upper funnel visibility and touchpoints and are not measured solely on bottom-of-the-funnel conversions.

Rather than asking the questions “How do we optimize for SearchGPT?” or “How do we optimize for LLMs?,” we need to be looking at our market and the different LLM platforms and asking questions like:

  • How does our audience interact with SearchGPT, and how will SearchGPT stop our audience leaving the ChatGPT ecosystem?
  • What information does the user get if they stay in this ecosystem versus what they would receive “traditionally”?
  • When (and if) the user leaves this ecosystem, what is their new entry point in our perceived funnel? How well adapted is our funnel for new-to-brand (NTB) touchpoints at this stage?

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Featured Image: Roman Samborskyi/Shutterstock

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Géminis, mayo de 2025: Su horóscopo mensual

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Para Gemini carismático, adaptable y curioso: esto es lo que puede esperar disfrutar, trabajar y recibir durante todo el mes de mayo.

Nuestras mentes subconscientes son más perceptivas a los cambios inminentes de lo que nuestras mentes conscientes podrían darse cuenta. Al igual que los temblores antes de un tsunami, las partes más profundas de nuestros corazones y mentes a menudo pueden sentir cuando está a punto de tener lugar un cambio significativo. Ese ciertamente parece ser el caso para usted este mes, Géminis, ya que su pronóstico comienza con un cuadrado desafiante entre la luna creciente de la depilación y su planeta gobernante, Mercurio. Iniciar un plan de acción preciso puede ser más difícil. La niebla cerebral y la falta general de motivación son igualmente probables culpables. Tome nota de lo que le ha estado molestando y mantenga esos registros en un lugar donde pueda acceder fácilmente a ellos. Incluso las molestias o ansiedades aparentemente menores pueden ser guías útiles al navegar por el cambio celestial principal de este mes.

Esa transición tiene lugar el 4 de mayo, cuando Plutón se retrógrado, un largo período celestial que afectará los pronósticos cósmicos en los próximos meses. A pesar de la inmensa distancia de este planeta enano desde nuestro punto de vista terrenal, la influencia de Plutón sobre nuestras mentes subconscientes, la transformación social, los tabúes, la muerte y el renacimiento lo convierten en un retrógrado notable. Si otros períodos retrógrados molestos como los de Mercurio son los sutiles susurros de los vientos que atraviesan las grietas en una pared, Plutón retrógrado es el tornado que derriba toda la estructura. Las transformaciones de Plutón son vastas y duraderas. Se pertenecen a aspectos de la existencia que trascienden nuestras vidas individuales mientras afectan cada parte de ellos.

Varios días después, el 7 de mayo, Mercurio forma una potente conjunción con Quirón en Aries. Quirón es un planeta enano que gobierna nuestras vulnerabilidades y heridas emocionales. Influye en la forma en que transformamos nuestro dolor en algo más útil y positivo, ya sea que sea sabiduría que podamos usar o el conocimiento que podemos compartir con los demás. La destreza comunicativa de Mercurio y el intelecto agudo se prestan a una mejor comprensión y, a su vez, el procesamiento de duelos pasados. Nunca es demasiado tarde para aprender de un viejo error, Géminis. Hacerlo puede ser la diferencia entre que esa herida emocional sea una costra dolorida y una cicatriz sutil. No puedes cambiar lo que ya ha pasado. Pero puedes cambiar a donde vayas a continuación.

Su planeta gobernante pasa a Tauro gobernado por la Tierra el mismo día que forma una oposición directa a la luna gibrosa. El mercurio en Tauro promueve la firmeza, la confianza y la estabilidad. También puede conducir a la terquedad, la ingenuidad y la alienación. Tenga cuidado de cómo ejerce esta energía cósmica, Stargazer. El enfrentamiento celestial de Mercurio con la luna gibosa de depilación crea conflicto entre la persona en la que se encuentra en este mismo momento y la persona que tiene el potencial de ser. La luna gibosa de depilación lo llama para evaluar su progreso hasta ahora. Si tuviera que mantener este mismo camino, ¿dónde estaría bajo el brillo de la luna llena en unos días? Si no estás contento con la respuesta, ahora es el momento de redirigir.

Tendrá la oportunidad de calificar sus respuestas, por así decirlo, cuando la luna llena alcanza su máxima fuerza en Scorpio el 12 de mayo. Una luna llena en Scorpio puede sonar intimidante (lo siento, Scorpios, pero su reputación le precede). Sin embargo, no seas tan rápido para asumir lo peor. Scorpio es un dominio celestial que bloquea el enfoque en la dinámica de poder, la mente subconsciente y los temas tabú u opaco como la sexualidad, la identidad, el propósito de la vida, la fe y lo que significa ser exitoso y contenido. Bajo el resplandor revelador de la luna llena, el Cosmos lo dirigirá hacia el tema que más ha estado sopesando mucho en su mente. El flujo de energía estará abierto durante este tiempo, Géminis. Capitalizar la oportunidad de perfeccionar su fuerza.

Un cambio tangible hacia el descanso y la recalibración comienza el 16 de mayo. En este día, la luna gibrosa disminuyendo forma un trígono armonioso con mercurio. La disminución de la luna gibosa nos empuja a liberar viejos comportamientos, ideas o incluso relaciones que ya no nos sirven como antes. Dos días después, Mercurio y Marte forman una plaza desafiante. Esta alineación envía un mensaje claro: ahora no es el momento de actuar. Habrá muchas posibilidades de afirmarse en el futuro. En este momento, las estrellas te instan a que atiendan tus propias necesidades y deseos.

El sol ingresa a su dominio celestial, iniciando la temporada de Géminis, el 20 de mayo. Además de fortalecer su sentido general de sí mismo y propósito, la ubicación del sol promueve el pensamiento flexible y una identidad maleable. Para ser claros, esto no es lo mismo que perderse por completo, Stargazer. Es simplemente una oportunidad para explorar otras partes de ti mismo que podría haber pensado que no existía. Llevas multitudes. Incluso en los últimos días de su vida, aún habrá profundidades inexploradas. Eso es lo que hace que esta información sea tan satisfactoria y la vida tan gratificante. Descubrir nuevas facetas de su identidad no es un castigo, a pesar de la mayor carga de trabajo emocional y mental. La oportunidad de mirar a tu sí mismo siempre es una bendición.

Las estrellas continúan priorizando el cambio y la innovación a medida que Mercurio y Urano se unen bajo Tauro. Urano podría tener una mala reputación por ser caótico y rebelde. Pero con Mercurio en la mezcla, esta alineación parece ser más audaz e innovadora que destructiva. Explore las posibilidades ante usted y absorbe lo que pueda. La luna nueva en su dominio celestial el 27 de mayo (que también se reúne con su planeta gobernante) ofrece el momento perfecto para reflexionar sobre el Intel que reunió. ¿Cómo se comparan las viejas y nuevas versiones de ti mismo? ¿Contraste? Equilibrio entre los dos mentiras en las respuestas a cualquier pregunta.

May será un momento especialmente tumultuoso en el cosmos, pero al menos terminaste en una buena base. El 27 de mayo también marca el comienzo de un trígono entre Plutón y Mercurio, que es seguido de cerca por la conjunción del Sol con su planeta gobernante el 30 de mayo. Se está produciendo un cambio importante, y todos los signos cósmicos apuntan a que sea para mejor. Abraza las mariposas en tu estómago, Géminis. Grandes cosas están en camino.

Así concluye sus aspectos más destacados mensuales. Para análisis celestiales más específicos, asegúrese de leer su horóscopo diario y semanal también. ¡Buena suerte, Géminis! Nos vemos el próximo mes.

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How Would I Learn to Code with ChatGPT if I Had to Start Again

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Coding has been a part of my life since I was 10. From modifying HTML & CSS for my Friendster profile during the simple internet days to exploring SQL injections for the thrill, building a three-legged robot for fun, and lately diving into Python coding, my coding journey has been diverse and fun!

Here’s what I’ve learned from various programming approaches.

The way I learn coding is always similar; As people say, mostly it’s just copy-pasting. 😅

When it comes to building something in the coding world, here’s a breakdown of my method:

  1. Choose the Right Framework or Library
  2. Learn from Past Projects
  3. Break It Down into Steps
    Slice your project into actionable item steps, making development less overwhelming.
  4. Google Each Chunk
    For every step, consult Google/Bing/DuckDuckGo/any search engine you prefer for insights, guidance, and potential solutions.
  5. Start Coding
    Try to implement each step systematically.

However, even the most well-thought-out code can encounter bugs. Here’s my strategy for troubleshooting:

1. Check Framework Documentation: ALWAYS read the docs!

2. Google and Stack Overflow Search: search on Google and Stack Overflow. Example keyword would be:

site:stackoverflow.com [coding language] [library] error [error message]

site:stackoverflow.com python error ImportError: pandas module not found

– Stack Overflow Solutions: If the issue is already on Stack Overflow, I look for the most upvoted comments and solutions, often finding a quick and reliable answer.
– Trust My Intuition: When Stack Overflow doesn’t have the answer, I trust my intuition to search for trustworthy sources on Google; GeeksForGeeks, Kaggle, W3School, and Towards Data Science for DS stuff 😉

3. Copy-Paste the Code Solution

4. Verify and Test: The final step includes checking the modified code thoroughly and testing it to ensure it runs as intended.

And Voila you just solve the bug!

Photo by Stephen Hocking on Unsplash

Isn’t it beautiful?

But in reality, are we still doing this?!

Lately, I’ve noticed a shift in how new coders are tackling coding. I’ve been teaching how to code professionally for about three years now, bouncing around in coding boot camps and guest lecturing at universities and corporate training. The way coders are getting into code learning has changed a bit.

I usually tell the fresh faces to stick with the old-school method of browsing and googling for answers, but people are still using ChatGPT eventually. And their alibi is

“Having ChatGPT (for coding) is like having an extra study buddy -who chats with you like a regular person”.

It comes in handy, especially when you’re still trying to wrap your head around things from search results and documentation — to develop what is so-called programmer intuition.

Now, don’t get me wrong, I’m all for the basics. Browsing, reading docs, and throwing questions into the community pot — those are solid moves, in my book. Relying solely on ChatGPT might be a bit much. Sure, it can whip up a speedy summary of answers, but the traditional browsing methods give you the freedom to pick and choose, to experiment a bit, which is pretty crucial in the coding world.

But, I’ve gotta give credit where it’s due — ChatGPT is lightning-fast at giving out answers, especially when you’re still trying to figure out the right from the wrong in search results and docs.

I realize this shift of using ChatGPT as a study buddy is not only happening in the coding scene, Chatgpt has revolutionized the way people learn, I even use ChatGPT to fix my grammar for this post, sorry Grammarly.

Saying no to ChatGPT is like saying no to search engines in the early 2000 era. While ChatGPT may come with biases and hallucinations, similar to search engines having unreliable information or hoaxes. When ChatGPT is used appropriately, it can expedite the learning process.

Now, let’s imagine a real-life scenario where ChatGPT could help you by being your coding buddy to help with debugging.

Scenario: Debugging a Python Script

Imagine you’re working on a Python script for a project, and you encounter an unexpected error that you can’t solve.

Here is how I used to be taught to do it — the era before ChatGPT.

Browsing Approach:

  1. Check the Documentation:

Start by checking the Python documentation for the module or function causing the error.

For example:
– visit https://scikit-learn.org/stable/modules/ for Scikit Learn Doc

2. Search on Google & Stack Overflow:

If the documentation doesn’t provide a solution, you turn to Google and Stack Overflow. Scan through various forum threads and discussions to find a similar issue and its resolution.

StackOverflow Thread

3. Trust Your Intuition:

If the issue is unique or not well-documented, trust your intuition! You might explore articles and sources on Google that you’ve found trustworthy in the past, and try to adapt similar solutions to your problem.

Google Search Result

You can see that on the search result above, the results are from W3school – (trusted coding tutorial site, great for cheatsheet) and the other 2 results are official Pandas documentation. You can see that search engines do suggest users look at the official documentation. 😉

And this is how you can use ChatGPT to help you debug an issue.

New Approach with ChatGPT:

  1. Engage ChatGPT in Conversations:

Instead of only navigating through documentation and forums, you can engage ChatGPT in a conversation. Provide a concise description of the error and ask. For example,

“I’m encountering an issue in my [programming language] script where [describe the error]. Can you help me understand what might be causing this and suggest a possible solution?”

Engage ChatGPT in Conversations

2. Clarify Concepts with ChatGPT:

If the error is related to a concept you are struggling to grasp, you can ask ChatGPT to explain that concept. For example,

“Explain how [specific concept] works in [programming language]? I think it might be related to the error I’m facing. The error is: [the error]”

Clarify Concepts with ChatGPT

3. Seek Recommendations for Troubleshooting:

You ask ChatGPT for general tips on troubleshooting Python scripts. For instance,

“What are some common strategies for dealing with [issue]? Any recommendations on tools or techniques?”

Using ChatGPT as coding buddy

Potential Advantages:

  • Personalized Guidance: ChatGPT can provide personalized guidance based on the specific details you provide about the error and your understanding of the problem.
  • Concept Clarification: You can seek explanations and clarifications on concepts directly from ChatGPT leveraging their LLM capability.
  • Efficient Troubleshooting: ChatGPT might offer concise and relevant tips for troubleshooting, potentially streamlining the debugging process.

Possible Limitations:

Now let’s talk about the cons of relying on ChatGPT 100%. I saw these issues a lot in my student’s journey on using ChatGPT. Post ChatGPT era, my students just copied and pasted the 1-line error message from their Command Line Interface despite the error being 100 lines and linked to some modules and dependencies. Asking ChatGPT to explain the workaround by providing a 1 line error code might work sometimes, or worse — it might add 1–2 hour manhour of debugging.

ChatGPT comes with a limitation of not being able to see the context of your code. For sure, you can always give a context of your code. On a more complex code, you might not be able to give every line of code to ChatGPT. The fact that Chat GPT only sees the small portion of your code, ChatGPT will either assume the rest of the code based on its knowledge base or hallucinate.

These are the possible limitations of using ChatGPT:

  • Lack of Real-Time Dynamic Interaction: While ChatGPT provides valuable insights, it lacks the real-time interaction and dynamic back-and-forth that forums or discussion threads might offer. On StackOverflow, you might have 10 different people who would suggest 3 different solutions which you can compare either by DIY ( do it yourself, try it out) or see the number of upvotes.
  • Dependence on Past Knowledge: The quality of ChatGPT’s response depends on the information it has been trained on, and it may not be aware of the latest framework updates or specific details of your project.
  • Might add extra Debugging Time: ChatGPT does not have a context of your full code, so it might lead you to more debugging time.
  • Limited Understanding of Concept: The traditional browsing methods give you the freedom to pick and choose, to experiment a bit, which is pretty crucial in the coding world. If you know how to handpick the right source, you probably learn more from browsing on your own than relying on the ChatGPT general model.
    Unless you ask a language model that is trained and specialized in coding and tech concepts, research papers on coding materials, or famous deep learning lectures from Andrew Ng, Yann Le Cunn’s tweet on X (formerly Twitter), pretty much ChatGPT would just give a general answer.

This scenario showcases how ChatGPT can be a valuable tool in your coding toolkit, especially for obtaining personalized guidance and clarifying concepts. Remember to balance ChatGPT’s assistance with the methods of browsing and ask the community, keeping in mind its strengths and limitations.


Final Thoughts

Things I would recommend for a coder

If you really want to leverage the autocompletion model; instead of solely using ChatGPT, try using VScode extensions for auto code-completion tasks such as CodeGPT — GPT4 extension on VScode, GitHub Copilot, or Google Colab Autocomplete AI tools in Google Colab.

Auto code completion on Google Colab

As you can see in the screenshot above, Google Colab automatically gives the user suggestions on what code comes next.

Another alternative is Github Copilot. With GitHub Copilot, you can get an AI-based suggestion in real-time. GitHub Copilot suggests code completions as developers type and turn prompts into coding suggestions based on the project’s context and style conventions. As per this release from Github, Copilot Chat is now powered by OpenAI GPT-4 (a similiar model that ChatGPT is using).

Github Copilot Example — image by Github

I have been actively using CodeGPT as a VSCode Extension before I knew that Github Copilot is accessible for free if you are in education program. CodeGPT Co has 1M download to this date on the VSCode Extension Marketplace. CodeGPT allows seamless integration with the ChatGPT API, Google PaLM 2, and Meta Llama.
You can get code suggestions through comments, here is how:

  • Write a comment asking for a specific code
  • Press cmd + shift + i
  • Use the code 😎

You can also initiate a chat via the extension in the menu and jump into coding conversations 💬

As I reflect on my coding journey, the invaluable lesson learned is that there’s no one-size-fits-all approach to learning. It’s essential to embrace a diverse array of learning methods, seamlessly blending traditional practices like browsing and community interaction with the innovative capabilities of tools like ChatGPT and auto code-completion tools.

What to Do:

  • Utilize Tailored Learning Resources: Make the most of ChatGPT’s recommendations for learning materials.
  • Collaborate for Problem-Solving: Utilize ChatGPT as a collaborative partner as if you are coding with your friends.

What Not to Do:

  • Over-Dependence on ChatGPT: Avoid relying solely on ChatGPT and ensure a balanced approach to foster independent problem-solving skills.
  • Neglect Real-Time Interaction with Coding Community: While ChatGPT offers valuable insights, don’t neglect the benefits of real-time interaction and feedback from coding communities. That also helps build a reputation in the community
  • Disregard Practical Coding Practice: Balance ChatGPT guidance with hands-on coding practice to reinforce theoretical knowledge with practical application.

Let me know in the comments how you use ChatGPT to help you code!
Happy coding!
Ellen

🌐 Follow me on LinkedIn
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☕ or just buy me a real coffee ❤ — Yes I love coffee.

About the Author

I’m Ellen, a Machine Learning engineer with 6 years of experience, currently working at a fintech startup in San Francisco. My background spans data science roles in oil & gas consulting, as well as leading AI and data training programs across APAC, the Middle East, and Europe.

I’m currently completing my Master’s in Data Science (graduating May 2025) and actively looking for my next opportunity as a machine learning engineer. If you’re open to referring or connecting, I’d truly appreciate it!

I love creating real-world impact through AI and I’m always open to project-based collaborations as well.

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Lo que dice el acuerdo de OpenAI del Washington Post sobre las licencias de IA

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  • Los primeros 100 días de Trump luchando contra la prensa, el cambio de los medios de comunicación a los videos de podcasts y más.
  • La evolución de la licencia de contenido de IA ofertas

    El Washington Post se ha convertido en el último editor importante en llegar a un acuerdo de licencia con Openai, uniéndose a una cohorte creciente que ahora abarca más de 20 organizaciones de noticias.

    Es parte de un patrón familiar: cada pocos meses, Openai bloquea otro editor para reforzar su tubería de contenido. Pero los términos de estos acuerdos parecen estar evolucionando en silencio, alejándose sutilmente del lenguaje explícito en torno a los datos de capacitación que definieron acuerdos anteriores y planteando nuevas preguntas sobre lo que ahora significan estas asociaciones.

    El acuerdo del Washington Post se centra en surgir su contenido en respuesta a consultas relacionadas con las noticias. “Como parte de esta asociación, ChatGPT mostrará resúmenes, citas y enlaces a informes originales de la publicación en respuesta a preguntas relevantes”, se lee el anuncio el 22 de abril sobre el acuerdo de la publicación con OpenAI. En contraste, el pasado se ocupa de editores como Axel Springer y Time, firmado en diciembre de 2023 y junio de 2024 respectivamente, explícitamente incluyó disposiciones para la capacitación de LLM de OpenAI en su contenido.

    El acuerdo de OpenAI de The Guardian, anunciado en febrero de 2025, tiene una redacción similar al anuncio del Washington Post y no se menciona los datos de capacitación. Un portavoz de Guardian se negó a comentar sobre los términos de acuerdo con OpenAI. El Washington Post no respondió a las solicitudes de comentarios.

    Estos cambios algo sutiles en el lenguaje de los términos podrían indicar un cambio más amplio en el paisaje de IA, según conversaciones con cuatro Expertos legales de medios. Podría indicar un cambio en cómo los acuerdos de licencia de contenido de IA están estructurados en el futuro, con más editores que potencialmente buscan acuerdos que prioricen la atribución y la prominencia en los motores de búsqueda de IA sobre los derechos para la capacitación modelo.

    Otro factor a tener en cuenta: estas compañías de IA ya han capacitado a sus LLM en grandes cantidades de contenido disponible en la web, según Aaron Rubin, socio del grupo estratégico de transacciones y licencias en la firma de abogados Gunderson Dettmer. Y debido a que las compañías de IA enfrentan litigios de compañías de medios que afirman que esto era una infracción de derechos de autor, como el caso del New York Times contra OpenAI, si las compañías de IA continuaran pagando a los datos de licencia con fines de capacitación, podría verse como “una admisión implícita” que debería haber pagado para licenciar esos datos y no haberlo escrito de forma gratuita, dijo Rubin.

    “[AI companies] Ya tienen un billón de palabras que han robado. No necesitan las palabras adicionales tan mal para la capacitación, pero quieren tener el contenido actualizado para respuestas [in their AI search engines]”, Dijo Bill Gross, fundador de la empresa de inicio de IA Prorata.ai, que está construyendo soluciones tecnológicas para compensar a los editores por el contenido utilizado por las compañías generativas de IA.

    Tanto las compañías de IA como los editores pueden beneficiarse de esta posible evolución, según Rubin. Las compañías de IA obtienen acceso a noticias confiables y actualizadas de fuentes confiables para responder preguntas sobre los eventos actuales en sus productos, y los editores “pueden llenar un vacío que tenían miedo que faltaran con la forma en que estas herramientas de IA han evolucionado. Estaban perdiendo clics y globos oculares y enlaces a sus páginas”, dijo. Tener una mejor atribución en lugares como la búsqueda de chatgpt tiene el potencial de impulsar más tráfico a los sitios de los editores. Al menos, esa es la esperanza.

    “Tiene el potencial de generar más dinero para los editores”, dijo Rubin. “Los editores están apostando a que así es como las personas van a interactuar con los medios de comunicación en el futuro”.

    Desde el otoño pasado, Operai ha desafiado a los gigantes de búsqueda como Google con su motor de búsqueda de IA, búsqueda de chatgpt, y ese esfuerzo depende del acceso al contenido de noticias. Cuando se le preguntó si la estructura de los acuerdos de Operai con los editores había cambiado, un portavoz de OpenAI señaló el lanzamiento de la compañía de la compañía de ChatGPT en octubre de 2024, así como mejoras anunciadas esta semana.

    “Tenemos un feed directo al contenido de nuestro socio editor para mostrar resúmenes, citas y enlaces atribuidos a informes originales en respuesta a preguntas relevantes”, dijo el portavoz. “Ese es un componente de las ofertas. La capacitación posterior ayuda a aumentar la precisión de las respuestas relacionadas con el contenido de un editor”. El portavoz no respondió a otras solicitudes de comentarios.

    No está claro cuántos editores como The Washington Post no se pueden hacer de OpenAI, especialmente porque puede surgir un modelo diferente centrado en la búsqueda de ChatGPT. Pero la perspectiva para los acuerdos de licencia entre editores y compañías de IA parece estar empeorando. El valor de estos acuerdos está “en picado”, al menos según el CEO de Atlantic, Nicholas Thompson, quien habló en el evento Reuters Next en diciembre pasado.

    “Todavía hay un mercado para la licencia de contenido para la capacitación y eso sigue siendo importante, pero continuaremos viendo un enfoque en entrar en acuerdos que resultan en impulsar el tráfico a los sitios”, dijo John Monterubio, socio del grupo avanzado de medios y tecnología en la firma de abogados Loeb & Loeb. “Será la nueva forma de marketing de SEO y compra de anuncios, para parecer más altos en los resultados al comunicarse con estos [generative AI] herramientas.”

    Lo que hemos escuchado

    “No tenemos que preocuparnos por una narración algo falsa de: las cookies deben ir … entonces puedes poner todo este ancho de banda y potencia para mejorar el mercado actual, sin preocuparte por un posible problema futuro que estuviera en el control de Google todo el tiempo”.

    Anónimo Publishing Ejecute la decisión de Google la semana pasada de continuar usando cookies de terceros en Chrome.

    Números para saber

    $ 50 millones: la cantidad que Los Angeles Times perdió en 2024.

    50%: El porcentaje de adultos estadounidenses que dijeron que la IA tendrá un impacto muy o algo negativo en las noticias que las personas obtienen en los EE. UU. Durante los próximos 20 años, según un estudio del Centro de Investigación Pew.

    $ 100 millones: la cantidad Spotify ha pagado a los editores y creadores de podcasts desde enero.

    0.3%: La disminución esperada en el uso de los medios (canales digitales y tradicionales) en 2025, la primera caída desde 2009, según PQ Media Research.

    Lo que hemos cubierto

    Las demandas de AI destacan las luchas de los editores para impedir que los bots raspen contenido

    • La reciente demanda de Ziff Davis contra Operai destaca la realidad de que los editores aún no tienen una forma confiable de evitar que las compañías de IA raspen su contenido de forma gratuita.
    • Si bien han surgido herramientas como Robots.txt archivos, paredes de pago y etiquetas de bloqueo AI-AI, muchos editores admiten que es muy difícil hacer cumplir el control en cada bot, especialmente porque algunos ignoran los protocolos estándar o enmascaran sus identidades.

    Leer más aquí.

    ¿Quién compraría Chrome?

    • El ensayo antimonopolio de búsqueda de Google podría obligar a Google a separarse del navegador Chrome.
    • Si lo hizo, OpenAi, Perplexity, Yahoo y Duckduckgo podrían ser algunos de los compradores potenciales.

    Lea más sobre el impacto potencial de una venta masiva de Chrome aquí.

    Tiktok está cortejando a los creadores y agencias para participar en sus herramientas en vivo

    • Tiktok está tratando de demostrar el potencial de ingresos de sus herramientas en vivo.
    • La plataforma de redes sociales dice que sus creadores ahora generan colectivamente $ 10 millones en ingresos diariamente a través de la transmisión en vivo.

    Lea más sobre el tono de Tiktok aquí.

    ¿WTF son bots grises?

    • Los rastreadores y raspadores de IA generativos están siendo llamados “bots grises” por algunos para ilustrar la línea borrosa entre el tráfico real y falso.
    • Estos bots pueden afectar el análisis y robar contenido, y las impresiones publicitarias impulsadas por la IA pueden dañar las tasas de clics y las tasas de conversión.

    Lea más sobre por qué los bots grises son un riesgo para los editores aquí.

    ¿Facebook se está convirtiendo en un nuevo flujo de ingresos nuevamente para los editores?

    • Los editores han sido testigos de un reciente pico de referencia de Facebook, y es, algo sorprendentemente, coincidiendo con una afluencia de ingresos del programa de monetización de contenido de Meta.
    • De los 10 editores con los que Digay habló para este artículo, varios están en camino de hacer entre seis y siete cifras este año del último programa de monetización de contenido de Meta.

    Lea más sobre lo que reciben los editores de Facebook aquí.

    Lo que estamos leyendo

    Las ambiciones de video de los podcasts de los medios de comunicación destacan el movimiento del formato de audio a la televisión

    Los medios de comunicación como el New York Times y el Atlantic están poniendo más recursos en la producción de videos de los populares programas de podcast para aprovechar el público más joven de YouTube, informó Vanity Fair.

    La perplejidad quiere recopilar datos sobre los usuarios para vender anuncios personalizados

    El CEO de Perplexity, Aravind Srinivas, dijo que la perplejidad está construyendo su propio navegador para recopilar datos de usuarios y vender anuncios personalizados, informó TechCrunch.

    El presidente Trump apunta a la prensa en los primeros 100 días

    El presidente Trump apunta a las compañías de medios tradicionales en sus primeros 100 días, utilizando tácticas como prohibir los puntos de venta de que cubren los eventos de la Casa Blanca hasta el lanzamiento de investigaciones en las principales redes, informó Axios.

    SemAFOR probará suscripciones

    SemaFor “probará” suscripciones en “Due Time”, el fundador Justin Smith dijo al Inteligencer de la revista New York en una inmersión profunda en la empresa de inicio de noticias centrada en el boletín.

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