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ChatGPT Search Vs. Google Vs. Bing Search Results
The role of AI in SEO has kept rapidly evolving over the past few months.
Google formally launched AI Overviews in May, and Bing launched its generative search pilot in July, with a full launch at the start of October. On July 25, OpenAI announced a SearchGPT prototype. Then, on October 31, it launched ChatGPT Search.
ChatGPT are calling the new product, which I’ve tested for this article, as ChatGPT Search, but parts of the industry are already starting to the names ChatGPT Search and SearchGPT interchangeably as they are effectively one and the same.
Both the Google and Bing AI launches, alongside the increase of multi-modal search (e.g., TikTok), have been impactful, but the ChatGPT Search launch feels different.
ChatGPT already drives traffic to websites, and as of August 2024, it reported 200 million weekly average users (WAU) – this is all while AI is gaining momentum and user trust, with skepticism still a barrier to mass adoption.
In February 2024, Gartner predicted that “search engine volume” will drop 25% by 2026.
Having played with SearchGPT, this prediction feels like it could become a reality.
ChatGPT Search Observation Summary
- SearchGPT will (and can) cite webpages that do not rank in the top 100 classic search results of Bing. This raises the importance of understanding the difference between indexed and ranked.
- There are discrepancies between Bing’s own generative results and the SearchGPT responses. More often than not, these are substantial.
- A single domain can have multiple pages cited within a single response.
- SearchGPT’s response for the same query can vary, even if the search is made from the same ChatGPT account and IP.
- On some niche queries I tested that have limited information online, SearchGPT was more accurate than both Google and Bing.
- The local search experience feels lacking, and for a number of queries, not trustworthy.
- Some SearchGPT maps can be populated wholly by results from a single source, and the number of “map results” tends to decrease the more sources are included.
- Some cited links from SearchGPT were appended with the parameter ?utm_source=chatgpt.com when clicked on. UTM tracking is a key feature.
- Ranking higher in Bing doesn’t mean referencing better in SearchGPT, but it’s more closely aligned than AI Overview data.
- Responses are heavily text-driven. Some do trigger a map (local searches) and others images – but these aren’t guaranteed.
- Queries in fashion and travel tend to trigger images in the response ahead of other queries when tested.
- The image sources in carousels don’t appear to be included in the citations sidebar.
- It is possible for content behind a paywall to be cited by SearchGPT.
- SearchGPT can cite a webpage that returns an active 404 when you try to view it.
- SearchGPT exhibits a better understanding of time-sensitive queries than AI Overviews, even when a time variable isn’t included in the query.
Increasing Bing Market Relevance & Importance To ChatGPT Search Inclusion
Bing is fast becoming a search engine we need to change our views on. For as long as I can remember, Bing has always been an afterthought to the industry and has only really been prominent in specific sectors and target markets.
While its direct market share might not be growing to rival Google in that sense, the fact that Bing is being utilized by multiple large language models (LLMs), and ChatGPT Search is no exception.
OpenAI has been using Bing for a long time, so its inclusion in SearchGPT isn’t a revelation, but a reinforcement of Bing’s evolving place in the overall “search” landscape. We need to stop just comparing search engines and their direct market share.
This means that websites (and webpages) not indexed by Bing will not appear in ChatGPT Search.
Anecdotally, traffic from LLMs to all websites I have GA4 access to has increased exponentially over the past three months.
Of all LLM traffic, ChatGPT accounts for 31% of my website (year-to-date), with it as much as 60% on some websites alongside Perplexity, Claude, Copilot, etc.
Breakdown of LLM traffic (year to date). GA4 data. Looker Studio visualized (Image from author, November 2024)However, this doesn’t necessarily mean you need to rank high in Bing to be included. Much like Google’s AI Overviews, ChatGPT selects sources outside of the top-ranking results.
It’s also worth noting that while Bing is important to the SearchGPT ecosystem, it isn’t the only source.
Comparing SearchGPT, Google, And Bing Search Results
To see how the search results in ChatGPT compare to both Bing and Google, I’ve looked at a number of queries across Local, Your Money or Your Life (YMYL), ecommerce, and some informational/time-sensitive searches that I’ve personally performed over the weekend.
I’ve tried to live with ChatGPT search for 48 hours rather than subjecting it to a barrage of random queries.
I’ve not recorded all of the queries in this article, but I have included the key ones as well as some oddities and differences.
The number of webpages referenced that don’t appear in the top 100 classic ranks of Bing really highlights that other sources are at play here, and that optimizing for Bing doesn’t mean optimizing for ChatGPT and other LLMs directly.
In AI Overviews, when a webpage is referenced outside of the top 100 classic results, I feel we just assume it’s come from Google’s overall database. After all, Google crawling and building a database(s) of pages on the internet is known – but could OpenAI be doing the same?
ChatGPT Search “Maps” & Local Search
Local queries are important to a number of businesses. SearchGPT (at the time of writing) has a somewhat limited local search experience.
When searching for [enterprise technical seo agency], it provided me with three results: Two close to my IP address and the third in a random location in the South of England.
Image from author, November 2024There are a handful of “agency hotbeds” in the UK, and a lot of agencies in my local area. So, if SearchGPT were going off IP, it would have included more agencies locally. To then stretch the net further and ignore London in the results for broader results doesn’t make sense.
While none of the three recommendations were wrong, SearchGPT seemed to hallucinate on the second result.
In the first and third results, it added the label “Advertising Agency,” but the second result was given the label “Telecommunication Service.”
I have spent time looking through the agency’s website, social profiles, backlink profiles. I’ve crawled the website with various custom path extractions setup. I’ve looked at all the schema markups that were implemented. I cannot fathom or find a reason as to why it has been classified as a telecommunications service.
When repeating the search for [digital marketing agency in new york], it provides the map, but with eight results all from the same source.
Image from author, November 2024This is less useful as a result, as being a reference for this query is basically a game of appearing in a certain website list – which is a paid membership only.
The website used to compile all the map results ranks No. 4 in Bing classically, so it is at least a high-ranking result – but this just feels like scraping a list on a website and is a lazy result.
Triggering The Map
The map result (as shown in the screenshot above) doesn’t always trigger.
For a number of queries when I specified a location, it just provided the list results without the option to view a map. This is different from the “list” toggle on the Map, as this keeps the map but creates a list underneath it (which is very similar to the Google Map Pack).
Speaking of Google Maps, if you ask SearchGPT explicitly to show you the results on a Map, it directs you to Google Maps:
Image from author, November 2024YMYL Searches
YMYL queries refer to search queries that could potentially impact a person’s health, safety, or financial stability.
It is widely understood (and communicated) that Google and Bing place greater emphasis on these queries and ensure that accurate information is provided from trustworthy sources.
“Remineralizing Gum”
According to Glimpse, “remineralizing gums” saw exponential search interest in October 2024.
As this is an emerging query in the health space, one could assume that the trend will be picked up by websites selling the product (or adjacent products) and producing content around the topic.
| Citation in ChatGPT Search | Ranking in Bing | Ranking in Google |
| https://www.webmd.com/oral-health/remineralizing-teeth | 1 | Not in the top 100 |
| https://www.worthychews.com/underbrush-gum-review/ | Not in the top 100 | Not in the top 100 |
| https://www.todaysrdh.com/tooth-remineralization-agents-an-evidence-based-review-to-make-informed-patient-recommendations/ | 5 | Not in the top 100 |
| https://wellnessmama.com/health/remineralize-teeth/ | 7 | Not in the top 100 |
| https://www.dentaly.org/us/oral-health/remineralize-teeth/ | 2 | Not in the top 100 |
SearchGPT feels like it played it safe with this query, only utilizing WebMD and Wikipedia as citations before providing references to a variety of other websites.
“How To Lower Cholesterol”
The response for this query doesn’t highlight anything dangerous or out of the ordinary and is measured in response.
I also recognize a number of the websites in the citations, which help with trusting the information.
| Citation in ChatGPT Search | Ranking in Bing | Ranking in Google |
| https://www.health.harvard.edu/heart-health/11-foods-that-lower-cholesterol | 6 | 46 |
| https://www.mayoclinic.org/diseases-conditions/high-blood-cholesterol/in-depth/cholesterol/art-20045192 | 11 | Not in the top 100 |
| https://www.heartuk.org.uk/healthy-living/cholesterol-lowering-foods | Not in the top 100 | 60 |
| https://www.mayoclinic.org/diseases-conditions/high-blood-cholesterol/in-depth/reduce-cholesterol/art-20045935 | Not in the top 100 | 9 |
| https://www.thehealthsite.com/diseases-conditions/clogged-heart-diet-tips-5-purple-foods-to-lower-high-cholesterol-levels-naturally-1144015/ | 3 | Not in the top 100 |
Interestingly, SearchGPT is pulling from two separate URLs on the Mayo Clinic website, despite one of them not ranking in the top 100 for Bing.
“Who Can Sign A Contract On Behalf Of A Company”
On the first run of the query, the response contained a more textbook answer, citing the four main criteria under English Law for a contract to be valid (Offer, Acceptance, Consideration, Intent), as well as two additional bullet points around capacity and that the contract itself is legal.
Image from author, November 2024From this response, the cited source URLs and top referenced URLs barely ranked in the top 100 results of Bing:
| Citation in ChatGPT Search | Ranking in Bing | Ranking in Google |
| https://harperjames.co.uk/article/contract-formation-authority/ | 2 | 16 |
| https://brodies.com/insights/corporate/execution-of-a-contract-by-a-uk-company-the-differences-between-scots-and-english-law/ | Not in the top 100 | 26 |
| https://www.mondaq.com/uk/corporate-governance/1363380/what-happens-when-you-sign-a-corporate-contract-without-authorisation | Not in the top 100 | 58 |
| https://www.zelllaw.com/learning-center/blog/2021/august/who-can-sign-a-contract-on-behalf-of-your-compan/ | 8 | 14 |
| https://www.top.legal/en/knowledge/signing-authority | Not in the top 100 | Not in the top 100 |
However, when I perform the same query on a different computer – on the same account and same internet connection – I get a completely different response:
Image from author, November 2024The citations and search results provided also differ, with only one of the original citation sources remaining.
| Citation in ChatGPT Search | Ranking in Bing | Ranking in Google |
| https://www.legislation.gov.uk/ukpga/2006/46/section/44 | 3 | Not in the top 100 |
| https://brodies.com/insights/corporate/execution-of-a-contract-by-a-uk-company-the-differences-between-scots-and-english-law/ | Not in the top 100 | 26 |
| https://www.stevens-bolton.com/site/insights/briefing-notes/execution-of-documents-top-ten-questions-and-answers | Not in the top 100 | 7 |
| https://legalvision.co.uk/corporations/company-power-of-attorney/ | Not in the top 100 | Not in the top 100 |
| https://sprintlaw.co.uk/articles/an-employees-capacity-to-bind-a-company-by-contract/ | Not in the top 100 | 9 |
On the second run of this query, even fewer citations ranked in the top 100 Bing results.
Interestingly, when looking for the domains on the second data pull for this query in Google, the domains ranked higher with different URLs than those cited by ChatGPT Search.
“How Many Credit Cards Should I Have?”
| Citation in ChatGPT Search | Ranking in Bing | Ranking in Google |
| https://www.money.co.uk/credit-cards/how-many-credit-cards-should-you-have | 1 | 9 |
| https://www.moneysupermarket.com/credit-cards/how-many-credit-cards/ | 3 | 6 |
| https://bank.marksandspencer.com/credit-card/card-support/how-many-credit-cards-should-you-have/ | Not in the top 100 | 14 |
| https://www.hsbc.co.uk/credit-cards/how-many-credit-cards-should-you-have/ | Not in the top 100 | 2 |
| https://www.nerdwallet.com/article/finance/how-many-credit-cards | 5 | 7 |
Testing financial queries, I saw the closest alignment to both Bing and Google’s first page of results.
Four of the five cited sources in the table above appear on Google’s first page (in the UK) for the query, with the only exception being the bank.marksandspencer.com URL, which appears in the middle of page two on Google.
Ecommerce Searches
Transactional searches in ecommerce refer to queries where the user intends to make a purchase or complete a transaction.
These are often high-intent searches, where the user is actively seeking a product or service, and they’re close to making a buying decision.
In my models, I’ve talked about how AI can’t necessarily satisfy the full extent of an ecommerce query (as AI can’t facilitate the shopping and purchase experience); I’ve classed this user group as “Purchasers.”
Dan Taylor’s Model of AI Influence on User Types (Image from author, November 2024)The simpler and more open the query, the more likely AI can steer and influence, but as a user narrows down to make a purchase (moves from being a shopper to a purchaser), it still needs to engage with brands and ecommerce websites.
“Best Christmas Gifts For Him 2025”
| Citation in ChatGPT Search | Ranking in Bing | Ranking in Google |
| https://edition.cnn.com/cnn-underscored/gifts/gift-ideas-for-men | 74 | Not in the top 100 |
| https://www.usnews.com/360-reviews/gifts/best-gifts-for-men | 69 | Not in the top 100 |
| https://www.fashionbeans.com/article/gifts-for-men/ | 15 | Not in the top 100 |
| https://www.architecturaldigest.com/story/best-gifts-for-men | 70 | Not in the top 100 |
| https://www.gq.com/story/best-gifts-for-men | 80 | 8 |
Another positive point for SearchGPT is that all of the webpages referenced and cited for the query have been published (or at least claim to have been published) in the past month.
An adjacent test I’m running on AI Overviews at the moment for similar queries has content as far back as 2017 being referenced and cited in AI Overviews.
“Black Friday Deals”
Image from author, November 2024While being very single-source heavy, the second citation for [Tips for maximizing Black Friday Savings] came from an Australian website.
Google’s AI Overviews have received some criticism on X (Twitter) and other platforms from a number of SEO professionals as to the inclusion of Australian sources in non-AU markets.
This could be an indication that SearchGPT may exhibit the same behavior across queries.
| Citation in ChatGPT Search | Ranking in Bing | Ranking in Google |
| https://www.techradar.com/uk/black-friday/black-friday-deals-sales | 14 | 2 |
| https://www.news.com.au/finance/business/retail/shoppers-warned-to-be-alert-for-scams-ahead-of-black-friday-and-cyber-monday-sales/news-story/469ac2b5496fe0fb20230dd45434f7ed | 15 | Not in the top 100 |
“Nike Air Max Size 10 Deals”
Just searching for products in SearchGPT seems to be interpreted as informational, but adding a modifier as “deals” brings about the commercial intent and changes the response, while maintaining the conversational tone:
Image from author, November 2024This result also brought about some hallucinations/misinformation.
On the Nike source cited:
- I couldn’t find a pair of Air Max ’90s for £115.99 – they were all cheaper.
- The only Air Max 97 on the cited webpage was a children’s shoe, reduced to £52.49 – again, a lot cheaper.
This isn’t ideal, as if I was looking to buy a pair of Air Max ’90s at a cheap price through Google’s PLAs, I can find them for £80 (and some cheaper depending on the model). This is a lot cheaper than what SearchGPT is saying Nike is selling them for directly, so it could detract sales from your brand website if this misinformation persists.
| Citation in ChatGPT Search | Ranking in Bing | Ranking in Google |
| https://www.nike.com/gb/w/sale-air-max-shoes-3yaepza6d8hzy7ok | 1 | 1 |
| https://www.sportsdirect.com/nike/nike-air-max | 5 | 6 |
| https://www.jdsports.co.uk/collection/nike-air-max/sale/p/trainers/ | Not in the top 100 | Not in the top 100 |
| https://www.amazon.co.uk/s?k=nike+air+max+trainers+men+size+10 | Not in the top 100 | 4 |
| https://www.lovethesales.com/nike-air-max-sale | Not in the top 100 | 11 |
This query was another instance of Google ranking URLs for the domain, e.g., JDSports, for the query in a good position – but not the URL cited by ChatGPT Search.
Travel Searches
“Best Holiday Destinations 2025”
Much like a number of queries in the travel sector, this triggered an image pack above the carousel.
Image from author, November 2024Having worked with a large number of travel companies and supported the industry through events and the Institute of Travel & Tourism, I can honestly say this is a very eclectic list of destinations to consider.
The citations are very publisher-heavy, with other travel companies (and travel blogs) in the search results section.
| Citation in ChatGPT Search | Ranking in Bing | Ranking in Google |
| https://www.independent.co.uk/travel/news-and-advice/lonely-planet-best-destinations-2025-b2633986.html | 2 |
Not in top 100 |
| https://www.lonelyplanet.com/best-in-travel | 1 |
11 |
| https://www.thesun.co.uk/travel/31237176/lonely-planet-top-2025-english-hotspot/ | Not in the top 100 |
52 |
| https://www.thesun.ie/travel/13945757/european-destination-named-top-holiday-spot-2025/ | Not in the top 100 |
Not in top 100 |
| https://www.thescottishsun.co.uk/travel/13767687/african-holiday-destination-big-tui-hot-jet-lag/ | Not in the top 100 | Not in top 100 |
“Luxury Hotels In Napa Valley”
To my surprise, this query triggered the SearchGPT Map.
Image from author, November 2024The Telegraph.co.uk result was referenced twice for two different hotels in the SearchGPT Map Pack.
| Citation in ChatGPT Search | Ranking in Bing | Ranking in Google |
| https://www.vogue.com/article/bardessono-hotel-and-spa | Not in the top 100 | Not in the top 100 |
| https://www.telegraph.co.uk/travel/destinations/north-america/united-states/california/napa-county/napa-valley/hotels/ | 6 | Not in the top 100 |
| https://www.napavalley.com/blog/napa-valley-luxury-hotels/ | 3 | Not in the top 100 |
| https://www.vogue.com/article/halehouse-spa-at-stanly-ranch | Not in the top 100 | Not in the top 100 |
| https://www.telegraph.co.uk/travel/destinations/north-america/united-states/california/napa-county/napa-valley/hotels/ | 6 (Duplicate URL) | Not in the top 100 |
Reviewing the recommendations and sources, there doesn’t appear to be a logical connection as to why these sources and (specifically) these locations were chosen.
Google’s hotel feature is a lot more comprehensive and interactive, so I don’t see this threatening the hotel search journey any time soon.
“Abu Dhabi Grand Prix”
Sports tourism is growing in popularity, and F1 is a globally popular sport.
Searching for specific races is also a tricky query, which is what I wanted to test out.
Searching for “[location] grand prix” has a number of common interpretations. It could be an informational search, a navigational search, or with transactional intent and wanting to research ticket prices.
Image from author, November 2024I feel like SearchGPT understood this, as the five websites referenced as citations cover these bases quite well, and it doesn’t lean into being too heavily informational or transactional.
This is a similar result to any Grand Prix query, e.g., Bahrain GP, Belgium GP, Singapore GP.
| Citation in ChatGPT Search | Ranking in Bing | Ranking in Google |
| https://www.formula1.com/en/latest/article/fia-and-formula-1-announces-calendar-for-2025.48ii9hOMGxuOJnjLgpA5qS | Not in the top 100 | Not in the top 100 |
| https://f1experiences.com/2025-abu-dhabi-grand-prix | 8 | 13 |
| https://www.p1travel.com/en-GB/motorsports/formula-1/abu-dhabi-gp-paddock-club-2025** | Not in the top 100 | Not in the top 100 |
| https://www.etihad.com/en-gb/abu-dhabi/formula-1/formula-1-abu-dhabi-grand-prix-packages | 4 | Not in the top 100 |
| https://www.bbc.co.uk/sport/formula1/67537239 | 11 | Not in the top 100 |
From the list of referenced webpages, the **P1Travel URL posed an anomaly across all of the searches I’ve done to try and break SearchGPT. The URL returns a 404:
Screenshot from p1travel.com, November 2024Travel SEO has been evolving for a number of years now, and in my opinion, LLM platforms pose the greatest potential to disrupt this industry more consistently than others.
Other Query Observations
Over the past 48 hours, I’ve made notes of queries made throughout the day through Google and repeated them on Bing and SearchGPT.
“England V Samoa Score”
Despite being at the match itself, what triggered me to look at this query was my wife commenting on the score – and the score she quoted was wrong.
So, I replicated her search on Google and found the below result:
Screenshot for search for [england v samoa score], Google, November 2024While the “Top Stories” section does bring accurate results, Google’s feature at the top of the SERP brings the result of a game over a year ago – in a different sport.
Now, I can understand why Google is falling down here.
Rugby Union is the second most popular sport in the UK, and Rugby League is the 11th most popular. So, choosing to show this sport over the other would be acknowledging a greater common interpretation of the query, and looking to cater to a larger potential search audience.
I then wanted to see how ChatGPT Search fared with the same query:
Screenshot of search for [england v samoa score], ChatGPT Search, November 2024While it isn’t as visually prominent, the generative text cited from the BBC contains the correct scoreline as well as other factually correct information.
The downfall then comes that the news stories being pulled through relate to a different game (that happened the previous week).
As I reviewed all of the citations provided by ChatGPT Search, I noticed that it pulls through news stories relating to the same incorrect match that Google cited prominently in the SERP feature.
But the AI has been able to distinguish the two and provide a timely result, potentially showing a greater understanding of queries that may be time-sensitive and the concept of QDF against leaning towards the “more common” dominant interpretation.
As Bing plays a prominent role in SearchGPT, it’s no surprise to see Bing also prioritizing the more recent incident of England vs. Samoa through the Bing News feature, although Bing does then feature the same match from over a year ago in the special sports feature.
Screenshot of search for [england v samoa score], Bing, November 2024“Manchester United v Chelsea”
To test true timeliness around live events, I’ve performed (and compared) this search query during the live soccer game.
I actually found the ChatGPT Search result to be the most informational and useful – outside of reporting the live score.
Screenshot of search for [manchester united v chelsea], ChatGPT, November 2024The ChatGPT overview provides a lot of information in a single snippet – including broadcast information.
If you search for broadcast information on Google and Bing, you don’t get this depth of information directly in the results – and unfortunately, a lot of publishers bury this information deep in an article, even if that article is written (and headlined) to target the query specifically.
To see if ChatGPT Search would show the in-game score, I tried repeatedly with variations of “Manchester United v Chelsea live score|in game score|current score|score now.”
But despite Bing showing the live score in a SERP feature and a number of sources being accessed by ChatGPT that contain the information, all it would give was variations of the below response – refreshingly asking the user to visit the source website for the information.
Image from author, November 2024“Cheese Not Sticking To Pizza”
This was a prominent query that Google’s AI Overviews fell down on earlier this year, drawing scrutiny from the mass media.
Image from author, November 2024I’ve tested a number of the queries that tripped Google up, and so far, SearchGPT seems to avoid hallucinations and confusing results.
Do I Think This Will Disrupt Google?
Google has been facing disruption since the mass market’s relationship with mobile devices changed.
Moving away from desktop and utilizing apps and browsers to research, shop, and be entertained opened the doors for new platforms to compete for screen time and attention.
On a recent podcast I ran, John Mueller said that when Google first started to push towards mobile-first, a lot of SEO pros and webmasters were skeptical and vocal that users wouldn’t shift from mobile to desktop to view their websites.
SEO as a practice is only 30 (or so) years old – and in 30 years, how users interact with businesses has changed drastically.
AI platforms, such as SearchGPT, will disrupt Google as adoption increases and the “early majority” of consumers start to use LLM platforms daily for tasks they otherwise would have engaged the wider Google ecosystem with.
We can draw some parallels to the Model T, and when Henry Ford introduced the car, it was seen as a novelty and not for the masses – with people seeing them as “faster horses” than a revolutionary mode of transport.
As SEO professionals, we can see the “revolution” part of it in motion, but we must remember that to the mass market, a lot of AI is merely gimmicks such as removing things and people from the background of images on phones or using things like Circle Search.
SearchGPT will contribute to the overall disruption, and it might pioneer the “what’s possible, “much like Jeeves was a pioneer in mass market internet search engine adoption.
Also, I don’t feel this would be a complete answer if I didn’t ask SearchGPT directly if it will disrupt Google:
Image from author, November 2024Which Search Is Best?
In testing SearchGPT felt as though it had a better understanding around time sensitive queries and used more recent sources.
Removing visual experience from the equation, SearchGPT is better as objectively you want recent content when you’re searching for information around holidays, gifts, products for “now,” and not viewpoints from over a year ago.
For local search, ChatGPT Search still has a long way to go and falls short of were Google and Bing are.
In my opinion, information was better in ChatGPT Search than in Google and Bing, but not on all queries. Overall I still feel it is behind Google’s AI Overviews and Bing’s Generative Search in terms of answer queries behind text-driven informational results – and the ChatGPT Search interface is a little bit too detached from what we’re used to seeing from a “Search engine”.
Closing Thoughts
Brett Tabke has referred to SearchGPT as the “final” search engine, and I agree with this.
While SearchGPT currently offers certain advantages over Google and traditional search models, it is still a work in progress.
However, its potential trajectory is one of the key insights to take away from SearchGPT.
This development indicates that user interaction with the internet is evolving once again, and as SEO pros, we must adapt as an industry.
The rise of platforms like TikTok highlights the shift toward multi-modal search, urging us to move beyond a narrow focus on the “engine” aspect of our work.
The core principles of SEO, particularly technical SEO, will always remain relevant, as AI crawlers must crawl, identify, and access content similarly to traditional search engine crawlers.
I believe it’s time for us to adjust our SEO terminology, shifting the conversation from ranking to referencing, and realigning what the overall success of an SEO campaign is.
And we finally start taking credit for upper funnel visibility and touchpoints and are not measured solely on bottom-of-the-funnel conversions.
Rather than asking the questions “How do we optimize for SearchGPT?” or “How do we optimize for LLMs?,” we need to be looking at our market and the different LLM platforms and asking questions like:
- How does our audience interact with SearchGPT, and how will SearchGPT stop our audience leaving the ChatGPT ecosystem?
- What information does the user get if they stay in this ecosystem versus what they would receive “traditionally”?
- When (and if) the user leaves this ecosystem, what is their new entry point in our perceived funnel? How well adapted is our funnel for new-to-brand (NTB) touchpoints at this stage?
More resources:
Featured Image: Roman Samborskyi/Shutterstock
ChatGPT, OpenAI’s text-generating AI chatbot, has taken the world by storm since its launch in November 2022. What started as a tool to supercharge productivity through writing essays and code with short text prompts has evolved into a behemoth with 300 million weekly active users.
2024 was a big year for OpenAI, from its partnership with Apple for its generative AI offering, Apple Intelligence, the release of GPT-4o with voice capabilities, and the highly-anticipated launch of its text-to-video model Sora.
OpenAI closed the year with “12 Days of OpenAI,” a series of 12 streams highlighting new product reveals and features. The event included the aforementioned Sora model, the rollout of real-time vision capabilities in Advanced Voice Mode, as well as a preview of its new “reasoning” model family: o3 and o3-mini. You can revisit all the announcements on our live blog.
It wasn’t all big feature rollouts and model reveals though. OpenAI faced internal drama this year, including sizable exits of high-level execs like co-founder and longtime chief scientist Ilya Sutskever and CTO Mira Murati. OpenAI has also been hit with lawsuits from Alden Global Capital-owned newspapers alleging copyright infringement, as well as an injunction from Elon Musk to halt OpenAI’s transition to a for-profit.
Below, you’ll find a timeline of ChatGPT product updates and releases, starting with the latest, which we’ve been updating throughout the year. If you have any other questions, check out our ChatGPT FAQ here.
Timeline of the most recent ChatGPT updates
January 2025
OpenAI launches ChatGPT plan for US government agencies
OpenAI launched ChatGPT Gov designed to provide U.S. government agencies an additional way to access the tech. ChatGPT Gov includes many of the capabilities found in OpenAI’s corporate-focused tier, ChatGPT Enterprise. OpenAI says that ChatGPT Gov enables agencies to more easily manage their own security, privacy, and compliance, and could expedite internal authorization of OpenAI’s tools for the handling of non-public sensitive data.
More teens report using ChatGPT for schoolwork, despite the tech’s faults
Younger Gen Zers are embracing ChatGPT, for schoolwork, according to a new survey by the Pew Research Center. In a follow-up to its 2023 poll on ChatGPT usage among young people, Pew asked ~1,400 U.S.-based teens ages 13 to 17 whether they’ve used ChatGPT for homework or other school-related assignments. Twenty-six percent said that they had, double the number two years ago. Just over half of teens responding to the poll said they think it’s acceptable to use ChatGPT for researching new subjects. But considering the ways ChatGPT can fall short, the results are possibly cause for alarm.
OpenAI says it may store deleted Operator data for up to 90 days
OpenAI says that it might store chats and associated screenshots from customers who use Operator, the company’s AI “agent” tool, for up to 90 days — even after a user manually deletes them. While OpenAI has a similar deleted data retention policy for ChatGPT, the retention period for ChatGPT is only 30 days, which is 60 days shorter than Operator’s.
OpenAI launches Operator, an AI agent that performs tasks autonomously
OpenAI is launching a research preview of Operator, a general-purpose AI agent that can take control of a web browser and independently perform certain actions. Operator promises to automate tasks such as booking travel accommodations, making restaurant reservations, and shopping online.
OpenAI may preview its agent tool for users on the $200-per-month Pro plan
Operator, OpenAI’s agent tool, could be released sooner rather than later. Changes to ChatGPT’s code base suggest that Operator will be available as an early research preview to users on the $200 Pro subscription plan. The changes aren’t yet publicly visible, but a user on X who goes by Choi spotted these updates in ChatGPT’s client-side code. TechCrunch separately identified the same references to Operator on OpenAI’s website.
OpenAI tests phone number-only ChatGPT signups
OpenAI has begun testing a feature that lets new ChatGPT users sign up with only a phone number — no email required. The feature is currently in beta in the U.S. and India. However, users who create an account using their number can’t upgrade to one of OpenAI’s paid plans without verifying their account via an email. Multi-factor authentication also isn’t supported without a valid email.
ChatGPT now lets you schedule reminders and recurring tasks
ChatGPT’s new beta feature, called tasks, allows users to set simple reminders. For example, you can ask ChatGPT to remind you when your passport expires in six months, and the AI assistant will follow up with a push notification on whatever platform you have tasks enabled. The feature will start rolling out to ChatGPT Plus, Team, and Pro users around the globe this week.
New ChatGPT feature lets users assign it traits like ‘chatty’ and ‘Gen Z’
OpenAI is introducing a new way for users to customize their interactions with ChatGPT. Some users found they can specify a preferred name or nickname and “traits” they’d like the chatbot to have. OpenAI suggests traits like “Chatty,” “Encouraging,” and “Gen Z.” However, some users reported that the new options have disappeared, so it’s possible they went live prematurely.
December 2024
ChatGPT Search can be tricked into misleading users, new research reveals
ChatGPT Search can be fooled into generating completely misleading summaries, The Guardian has found. They found ChatGPT could be prompted to ignore negative reviews and generate “entirely positive” summaries by inserting hidden text into websites it created and that ChatGPT Search could also be made to spit out malicious code using this method.
Microsoft and OpenAI reportedly have a finance-centric definition of AGI
Microsoft and OpenAI have a very specific, internal definition of AGI based on the startup’s profits, according to a new report from The Information. The two companies reportedly signed an agreement stating OpenAI has only achieved AGI when it develops AI systems that can generate at least $100 billion in profit, which is far from the rigorous technical and philosophical definition of AGI many would expect.
OpenAI trained o1 and o3 to ‘think’ about its safety policy
OpenAI released new research outlining the company’s approach to ensure AI reasoning models stay aligned with the values of their human developers. The startup used “deliberative alignment” to make o1 and o3 “think” about OpenAI’s safety policy. According to OpenAI’s research, the method decreased the rate at which o1 answered “unsafe” questions while improving its ability to answer benign ones.
OpenAI announces new o3 reasoning models
OpenAI CEO Sam Altman announced the successors to its o1 reasoning model family: o3 and o3-mini. The models are not widely available yet, but safety researchers can sign up for a preview. The reveal marks the end of the “12 Days of OpenAI” event, which saw announcements for real-time vision capabilities, ChatGPT Search, and even a Santa voice for ChatGPT.
OpenAI brings ChatGPT to your landline
In an effort to make ChatGPT accessible to as many people as possible, OpenAI announced a 1-800 number to call the chatbot — even from a landline or a flip phone. Users can call 1-800-CHATGPT, and ChatGPT will respond to your queries in an experience that is more or less identical to Advanced Voice Mode — minus the multimodality.
OpenAI is offering 15 minutes of free calling for U.S. users. The company notes that standard carrier fees may apply.
OpenAI brings its ChatGPT Search to more users
OpenAI is bringing ChatGPT Search to free, logged in users. Search gives ChatGPT the ability to access real-time information on the web to better answer your queries, but was only available for paid users when it launched in October. Not only is Search available now for free users, but it’s also been integrated into Advanced Voice Mode.
OpenAI blames massive ChatGPT outage on a ‘new telemetry service’
OpenAI is blaming one of the longest outages in its history on a “new telemetry service” gone awry. OpenAI wrote in a postmortem that the outage wasn’t caused by a security incident or recent product launch, but by a telemetry service it deployed to collect Kubernetes metrics.
You can make ChatGPT sound like Santa for a limited time
OpenAI announced that ChatGPT users could access a new “Santa Mode” voice during December. The feature allows users to speak with ChatGPT’s Advanced Voice Mode, but with a Christmas twist. The voice sounds, well, “merry and bright,” as OpenAI described it. Think boomy, jolly — more or less like every Santa you’ve ever heard.
OpenAI adds vision to Advanced Voice Mode
OpenAI released the real-time video capabilities for ChatGPT that it demoed nearly seven months ago. ChatGPT Plus, Team, and Pro subscribers can use the app to point their phones at objects and have ChatGPT respond in near-real-time. The feature can also understand what’s on a device’s screen through screen sharing.
There’s more to come from OpenAI through December 23. Tune in to our live blog to stay updated.
ChatGPT and Sora hit with a major outage
ChatGPT and Sora both experienced a major outage Wednesday. Though users suspected the outage was due to the rollout of ChatGPT in Apple Intelligence, OpenAI developer community lead Edwin Arbus denied it in a post on X, saying the “outage was unrelated to 12 Days of OpenAI or Apple Intelligence. We made a config change that caused many servers to become unavailable.”
Canvas rolls out to everyone
Canvas, OpenAI’s collaboration-focused interface for writing and code projects, is now rolling out to all users after being in beta for ChatGPT Plus members since October 2024. The company also announced the ability to integrate Python code within Canvas as well as bringing Canvas to custom GPTs.
OpenAI pauses Sora sign-ups due to high demand
OpenAI CEO Sam Altman posted on X that due to higher than expected demand, they are pausing new sign-ups for its video generator Sora and that video generations will be slower for the time being. The company released Sora as part of its “12 Days of OpenAI” event following nearly a year of teasing the product.
OpenAI releases Sora for ChatGPT Plus and Pro subscribers
OpenAI has finally released its text to video model, Sora. The model can generate videos up to 20 seconds long in 1080p based on text prompts or uploaded images, and can be “remixed” through additional user prompts. Sora is available starting today to ChatGPT Pro and Plus subscribers (except in the EU).
In Monday’s “12 Days of OpenAI” livestream, CEO Sam Altman said that ChatGPT Plus members will get 50 video generations a month, while ChatGPT Pro users will get “unlimited” generations in their “slow queue mode” and 500 “normal” generations per month.
There are still more reveals to come from OpenAI through December 23. Tune in to our live blog to stay updated.
OpenAI launches $200 monthly ChatGPT Pro subscription — and full version of o1
On day one of its 12 Days of OpenAI event, the company announced a new — and expensive — subscription plan. ChatGPT Pro is a $200-per-month tier that provides unlimited access to all of OpenAI’s models, including the full version of its o1 “reasoning” model.
The full version of o1, which was released as a preview in September, can now reason about image uploads and has been trained to be “more concise in its thinking” to improve response times.
Over the next few weeks, we’ll be updating all the news from OpenAI as it happens on our live blog. Follow along with us!
OpenAI announces 12 days of reveals for the holidays
OpenAI announced “12 Days of OpenAI,” which will feature livestreams every weekday starting December 5 at 10 a.m. PT. Each day’s stream is said to include either a product launch or a demo in varying sizes.
ChatGPT surpasses 300M weekly active users, Sam Altman says
At the New York Times’ Dealbook Summit, OpenAI CEO Sam Altman said that ChatGPT has surpassed 300 million weekly active users. The milestone comes just a few months after the chatbot hit 200 million weekly active users in August 2024 and just over a year after reaching 100 million weekly active users in November 2023.
November 2024
Users discovered the name ‘David Mayer’ crashed ChatGPT
ChatGPT users discovered an interesting phenomenon: the popular chatbot refused to answer questions asked about a “David Mayer,” and asking it to do so caused it to freeze up instantly. While the strange behavior spawned conspiracy theories, and a slew of other names being impacted, a much more ordinary reason may be at the heart of it: digital privacy requests.
Ads might be headed to ChatGPT
OpenAI is toying with the idea of getting into ads. CFO Sarah Friar told the Financial Times it’s weighing an ads business model, with plans to be “thoughtful” about when and where ads appear — though she later stressed that the company has “no active plans to pursue advertising.” Still, the exploration may raise eyebrows given that Sam Altman recently said ads would be a “last resort.”
Canadian news companies sue OpenAI
A group of Canadian media companies, including the Toronto Star and the Globe and Mail, have filed a lawsuit against OpenAI. The companies behind the suit said that OpenAI infringed their copyrights and are seeking to win monetary damages — and ban OpenAI from making further use of their work.
GPT-4o gets an upgrade
OpenAI announced that its GPT-4o model has been updated to feature more “natural” and “engaging” creative writing abilities as well as more thorough responses and insights when accessing files uploaded by users.
OpenAI brings ChatGPT’s Advanced Voice Mode to the web
ChatGPT’s Advanced Voice Mode feature is expanding to the web, allowing users to talk to the chatbot through their browser. The conversational feature is rolling out to ChatGPT’s paying Plus, Enterprise, Teams, or Edu subscribers.
ChatGPT can now read some of your Mac’s desktop apps
OpenAI announced the ChatGPT desktop app for macOS can now read code in a handful of developer-focused coding apps, such as VS Code, Xcode, TextEdit, Terminal, and iTerm2 — meaning that developers will no longer have to copy and paste their code into ChatGPT. When the feature is enabled, OpenAI will automatically send the section of code you’re working on through its chatbot as context, alongside your prompt.
OpenAI loses another lead safety researcher
Lilian Weng announced on X that she is departing OpenAI. Weng served as VP of research and safety since August, and before that was the head of OpenAI’s safety systems team. It’s the latest in a long string of AI safety researchers,policy researchers, and other executives who have exited the company in the last year.
ChatGPT told 2M people to get their election news elsewhere
OpenAI stated that it told around 2 million users of ChatGPT to go elsewhere for information about the 2024 U.S. election, and instead recommended trusted news sources like Reuters and the Associated Press.
In a blog post, OpenAI said that ChatGPT sent roughly a million people to CanIVote.org when they asked questions specific to voting in the lead-up to the election and rejected around 250,000 requests to generate images of the candidates over the same period.
OpenAI acquires Chat.com
Adding to its collection of high-profile domain names, Chat.com now redirects to ChatGPT. Last year, it was reported that HubSpot co-founder and CTO Dharmesh Shah acquired Chat.com for $15.5 million, making it one of the top two all-time publicly reported domain sales — though OpenAI declined to state how much it paid for it.
Meta’s former hardware lead for Orion is joining OpenAI
The former head of Meta’s augmented reality glasses efforts is joining OpenAI to lead robotics and consumer hardware. Kalinowski is a hardware executive who began leading Meta’s AR glasses team in March 2022. She oversaw the creation of Orion, the impressive augmented reality prototype that Meta recently showed off at its annual Connect conference.
Apple users will soon be able to upgrade to ChatGPT Plus in the Settings app
Apple is including an option to upgrade to ChatGPT Plus inside its Settings app, according to an update to the iOS 18.2 beta spotted by 9to5Mac. This will give Apple users a direct route to sign up for OpenAI’s premium subscription plan, which costs $20 a month.
October 2024
Sam Altman says a lack of compute capacity is delaying product releases
In a Reddit AMA, OpenAI CEO Sam Altman admitted that a lack of compute capacity is one major factor preventing the company from shipping products as often as it’d like, including the vision capabilities for Advanced Voice Mode first teased in May. Altman also indicated that the next major release of DALL-E, OpenAI’s image generator, has no launch timeline, and that Sora, OpenAI’s video-generating tool, has also been held back.
Altman also admitted to using ChatGPT “sometimes” to answer questions throughout the AMA.
OpenAI launches its Google search challenger
OpenAI launched ChatGPT Search, an evolution of the SearchGPT prototype it unveiled this summer. Powered by a fine-tuned version of OpenAI’s GPT-4o model, ChatGPT Search serves up information and photos from the web along with links to relevant sources, at which point you can ask follow-up questions to refine an ongoing search.
Advanced Voice Mode comes to Mac and PC
OpenAI has rolled out Advanced Voice Mode to ChatGPT’s desktop apps for macOS and Windows. For Mac users, that means that both ChatGPT’s Advanced Voice Mode can coexist with Siri on the same device, leading the way for ChatGPT’s Apple Intelligence integration.
OpenAI is reportedly planning to build its first AI chip
Reuters reports that OpenAI is working with TSMC and Broadcom to build an in-house AI chip, which could arrive as soon as 2026. It appears, at least for now, the company has abandoned plans to establish a network of factories for chip manufacturing and is instead focusing on in-house chip design.
You can now search through your ChatGPT history
OpenAI announced it’s rolling out a feature that allows users to search through their ChatGPT chat histories on the web. The new feature will let users bring up an old chat to remember something or pick back up a chat right where it was left off.
ChatGPT rolls out with Apple Intelligence in iOS 18.1 update
With the release of iOS 18.1, Apple Intelligence features powered by ChatGPT are now available to users. The ChatGPT features include integrated writing tools, image cleanup, article summaries, and a typing input for the redesigned Siri experience.
OpenAI says it won’t release a model called Orion this year
OpenAI denied reports that it is intending to release an AI model, code-named Orion, by December of this year. An OpenAI spokesperson told TechCrunch that they “don’t have plans to release a model code-named Orion this year,” but that leaves OpenAI substantial wiggle room.
ChatGPT comes to Windows
OpenAI has begun previewing a dedicated Windows app for ChatGPT. The company says the app is an early version and is currently only available to ChatGPT Plus, Team, Enterprise, and Edu users with a “full experience” set to come later this year.
OpenAI inks new content deal with Hearst
OpenAI struck a content deal with Hearst, the newspaper and magazine publisher known for the San Francisco Chronicle, Esquire, Cosmopolitan, ELLE, and others. The partnership will allow OpenAI to surface stories from Hearst publications with citations and direct links.
ChatGPT has a new ‘Canvas’ interface for writing and coding projects
OpenAI introduced a new way to interact with ChatGPT called “Canvas.” The canvas workspace allows for users to generate writing or code, then highlight sections of the work to have the model edit. Canvas is rolling out in beta to ChatGPT Plus and Teams, with a rollout to come to Enterprise and Edu tier users next week.
OpenAI raises $6.6B and is now valued at $157B
OpenAI has closed the largest VC round of all time. The startup announced it raised $6.6 billion in a funding round that values OpenAI at $157 billion post-money. Led by previous investor Thrive Capital, the new cash brings OpenAI’s total raised to $17.9 billion, per Crunchbase.
Dev Day brings Realtime API to AI app developers
At the first of its 2024 Dev Day events, OpenAI announced a new API tool that will let developers build nearly real-time, speech-to-speech experiences in their apps, with the choice of using six voices provided by OpenAI. These voices are distinct from those offered for ChatGPT, and developers can’t use third party voices, in order to prevent copyright issues.
September 2024
OpenAI might raise the price of ChatGPT to $44 by 2029
OpenAI is planning to raise the price of individual ChatGPT subscriptions from $20 per month to $22 per month by the end of the year, according to a report from The New York Times. The report notes that a steeper increase could come over the next five years; by 2029, OpenAI expects it’ll charge $44 per month for ChatGPT Plus.
Mira Murati exists OpenAI
OpenAI CTO Mira Murati announced that she is leaving the company after more than six years. Hours after the announcement, OpenAI’s chief research officer, Bob McGrew, and a research VP, Barret Zoph, also left the company. CEO Sam Altman revealed the two latest resignations in a post on X, along with leadership transition plans.
OpenAI rolls out Advanced Voice Mode with more voices and a new look
After a delay, OpenAI is finally rolling out Advanced Voice Mode to an expanded set of ChatGPT’s paying customers. AVM is also getting a revamped design — the feature is now represented by a blue animated sphere instead of the animated black dots that were presented back in May. OpenAI is highlighting improvements in conversational speed, accents in foreign languages, and five new voices as part of the rollout.
YouTuber finds a way to run ChatGPT on a graphing calculator
A video from YouTube creator ChromaLock showcased how to modify a TI-84 graphing calculator so that it can connect to the internet and access ChatGPT, touting it as the “ultimate cheating device.” As demonstrated in the video, it’s a pretty complicated process for the average high school student to follow — but it might stoke more concerns from teachers about the ongoing concerns about ChatGPT and cheating in schools.
OpenAI announces OpenAI o1, a new model that can fact-check itself
OpenAI unveiled a preview of OpenAI o1, also known as “Strawberry.” The collection of models are available in ChatGPT and via OpenAI’s API: o1-preview and o1 mini. The company claims that o1 can more effectively reason through math and science and fact-check itself by spending more time considering all parts of a command or question.
Unlike ChatGPT, o1 can’t browse the web or analyze files yet, is rate-limited and expensive compared to other models. OpenAI says it plans to bring o1-mini access to all free users of ChatGPT, but hasn’t set a release date.
A hacker was able to trick ChatGPT into giving instructions on how to make bombs
An artist and hacker found a way to jailbreak ChatGPT to produce instructions for making powerful explosives, a request that the chatbot normally refuses. An explosives expert who reviewed the chatbot’s output told TechCrunch that the instructions could be used to make a detonatable product and was too sensitive to be released.
OpenAI reaches 1 million paid users of its corporate offerings
OpenAI announced it has surpassed 1 million paid users for its versions of ChatGPT intended for businesses, including ChatGPT Team, ChatGPT Enterprise and its educational offering, ChatGPT Edu. The company said that nearly half of OpenAI’s corporate users are based in the US.
Volkswagen rolls out its ChatGPT assistant to the US
Volkswagen is taking its ChatGPT voice assistant experiment to vehicles in the United States. Its ChatGPT-integrated Plus Speech voice assistant is an AI chatbot based on Cerence’s Chat Pro product and a LLM from OpenAI and will begin rolling out on September 6 with the 2025 Jetta and Jetta GLI models.
August 2024
OpenAI inks content deal with Condé Nast
As part of the new deal, OpenAI will surface stories from Condé Nast properties like The New Yorker, Vogue, Vanity Fair, Bon Appétit and Wired in ChatGPT and SearchGPT. Condé Nast CEO Roger Lynch implied that the “multi-year” deal will involve payment from OpenAI in some form and a Condé Nast spokesperson told TechCrunch that OpenAI will have permission to train on Condé Nast content.
Our first impressions of ChatGPT’s Advanced Voice Mode
TechCrunch’s Maxwell Zeff has been playing around with OpenAI’s Advanced Voice Mode, in what he describes as “the most convincing taste I’ve had of an AI-powered future yet.” Compared to Siri or Alexa, Advanced Voice Mode stands out with faster response times, unique answers and the ability to answer complex questions. But the feature falls short as an effective replacement for virtual assistants.
OpenAI shuts down election influence operation that used ChatGPT
OpenAI has banned a cluster of ChatGPT accounts linked to an Iranian influence operation that was generating content about the U.S. presidential election. OpenAI identified five website fronts presenting as both progressive and conservative news outlets that used ChatGPT to draft several long-form articles, though it doesn’t seem that it reached much of an audience.
OpenAI finds that GPT-4o does some weird stuff sometimes
OpenAI has found that GPT-4o, which powers the recently launched alpha of Advanced Voice Mode in ChatGPT, can behave in strange ways. In a new “red teaming” report, OpenAI reveals some of GPT-4o’s weirder quirks, like mimicking the voice of the person speaking to it or randomly shouting in the middle of a conversation.
ChatGPT’s mobile app reports its biggest month yet
After a big jump following the release of OpenAI’s new GPT-4o “omni” model, the mobile version of ChatGPT has now seen its biggest month of revenue yet. The app pulled in $28 million in net revenue from the App Store and Google Play in July, according to data provided by app intelligence firm Appfigures.
OpenAI could potentially catch students who cheat with ChatGPT
OpenAI has built a watermarking tool that could potentially catch students who cheat by using ChatGPT — but The Wall Street Journal reports that the company is debating whether to actually release it. An OpenAI spokesperson confirmed to TechCrunch that the company is researching tools that can detect writing from ChatGPT, but said it’s taking a “deliberate approach” to releasing it.
July 2024
ChatGPT’s advanced Voice Mode starts rolling out to some users
OpenAI is giving users their first access to GPT-4o’s updated realistic audio responses. The alpha version is now available to a small group of ChatGPT Plus users, and the company says the feature will gradually roll out to all Plus users in the fall of 2024. The release follows controversy surrounding the voice’s similarity to Scarlett Johansson, leading OpenAI to delay its release.
OpenAI announces new search prototype, SearchGPT
OpenAI is testing SearchGPT, a new AI search experience to compete with Google. SearchGPT aims to elevate search queries with “timely answers” from across the internet, as well as the ability to ask follow-up questions. The temporary prototype is currently only available to a small group of users and its publisher partners, like The Atlantic, for testing and feedback.
OpenAI could lose $5 billion this year, report claims
A new report from The Information, based on undisclosed financial information, claims OpenAI could lose up to $5 billion due to how costly the business is to operate. The report also says the company could spend as much as $7 billion in 2024 to train and operate ChatGPT.
OpenAI unveils GPT-4o mini
OpenAI released its latest small AI model, GPT-4o mini. The company says GPT-4o mini, which is cheaper and faster than OpenAI’s current AI models, outperforms industry leading small AI models on reasoning tasks involving text and vision. GPT-4o mini will replace GPT-3.5 Turbo as the smallest model OpenAI offers.
OpenAI partners with Los Alamos National Laboratory for bioscience research
OpenAI announced a partnership with the Los Alamos National Laboratory to study how AI can be employed by scientists in order to advance research in healthcare and bioscience. This follows other health-related research collaborations at OpenAI, including Moderna and Color Health.
June 2024
OpenAI makes CriticGPT to find mistakes in GPT-4
OpenAI announced it has trained a model off of GPT-4, dubbed CriticGPT, which aims to find errors in ChatGPT’s code output so they can make improvements and better help so-called human “AI trainers” rate the quality and accuracy of ChatGPT responses.
OpenAI inks content deal with TIME
OpenAI and TIME announced a multi-year strategic partnership that brings the magazine’s content, both modern and archival, to ChatGPT. As part of the deal, TIME will also gain access to OpenAI’s technology in order to develop new audience-based products.
OpenAI delays ChatGPT’s new Voice Mode
OpenAI planned to start rolling out its advanced Voice Mode feature to a small group of ChatGPT Plus users in late June, but it says lingering issues forced it to postpone the launch to July. OpenAI says Advanced Voice Mode might not launch for all ChatGPT Plus customers until the fall, depending on whether it meets certain internal safety and reliability checks.
ChatGPT releases app for Mac
ChatGPT for macOS is now available for all users. With the app, users can quickly call up ChatGPT by using the keyboard combination of Option + Space. The app allows users to upload files and other photos, as well as speak to ChatGPT from their desktop and search through their past conversations.
Apple brings ChatGPT to its apps, including Siri
Apple announced at WWDC 2024 that it is bringing ChatGPT to Siri and other first-party apps and capabilities across its operating systems. The ChatGPT integrations, powered by GPT-4o, will arrive on iOS 18, iPadOS 18 and macOS Sequoia later this year, and will be free without the need to create a ChatGPT or OpenAI account. Features exclusive to paying ChatGPT users will also be available through Apple devices.
House Oversight subcommittee invites Scarlett Johansson to testify about ‘Sky’ controversy
Scarlett Johansson has been invited to testify about the controversy surrounding OpenAI’s Sky voice at a hearing for the House Oversight Subcommittee on Cybersecurity, Information Technology, and Government Innovation. In a letter, Rep. Nancy Mace said Johansson’s testimony could “provide a platform” for concerns around deepfakes.
ChatGPT experiences two outages in a single day
ChatGPT was down twice in one day: one multi-hour outage in the early hours of the morning Tuesday and another outage later in the day that is still ongoing. Anthropic’s Claude and Perplexity also experienced some issues.
May 2024
The Atlantic and Vox Media ink content deals with OpenAI
The Atlantic and Vox Media have announced licensing and product partnerships with OpenAI. Both agreements allow OpenAI to use the publishers’ current content to generate responses in ChatGPT, which will feature citations to relevant articles. Vox Media says it will use OpenAI’s technology to build “audience-facing and internal applications,” while The Atlantic will build a new experimental product called Atlantic Labs.
OpenAI signs 100K PwC workers to ChatGPT’s enterprise tier
OpenAI announced a new deal with management consulting giant PwC. The company will become OpenAI’s biggest customer to date, covering 100,000 users, and will become OpenAI’s first partner for selling its enterprise offerings to other businesses.
OpenAI says it is training its GPT-4 successor
OpenAI announced in a blog post that it has recently begun training its next flagship model to succeed GPT-4. The news came in an announcement of its new safety and security committee, which is responsible for informing safety and security decisions across OpenAI’s products.
Former OpenAI director claims the board found out about ChatGPT on Twitter
On the The TED AI Show podcast, former OpenAI board member Helen Toner revealed that the board did not know about ChatGPT until its launch in November 2022. Toner also said that Sam Altman gave the board inaccurate information about the safety processes the company had in place and that he didn’t disclose his involvement in the OpenAI Startup Fund.
ChatGPT’s mobile app revenue saw biggest spike yet following GPT-4o launch
The launch of GPT-4o has driven the company’s biggest-ever spike in revenue on mobile, despite the model being freely available on the web. Mobile users are being pushed to upgrade to its $19.99 monthly subscription, ChatGPT Plus, if they want to experiment with OpenAI’s most recent launch.
OpenAI to remove ChatGPT’s Scarlett Johansson-like voice
After demoing its new GPT-4o model last week, OpenAI announced it is pausing one of its voices, Sky, after users found that it sounded similar to Scarlett Johansson in “Her.”
OpenAI explained in a blog post that Sky’s voice is “not an imitation” of the actress and that AI voices should not intentionally mimic the voice of a celebrity. The blog post went on to explain how the company chose its voices: Breeze, Cove, Ember, Juniper and Sky.
ChatGPT lets you add files from Google Drive and Microsoft OneDrive
OpenAI announced new updates for easier data analysis within ChatGPT. Users can now upload files directly from Google Drive and Microsoft OneDrive, interact with tables and charts, and export customized charts for presentations. The company says these improvements will be added to GPT-4o in the coming weeks.
OpenAI inks deal to train AI on Reddit data
OpenAI announced a partnership with Reddit that will give the company access to “real-time, structured and unique content” from the social network. Content from Reddit will be incorporated into ChatGPT, and the companies will work together to bring new AI-powered features to Reddit users and moderators.
OpenAI debuts GPT-4o “omni” model now powering ChatGPT
OpenAI’s spring update event saw the reveal of its new omni model, GPT-4o, which has a black hole-like interface, as well as voice and vision capabilities that feel eerily like something out of “Her.” GPT-4o is set to roll out “iteratively” across its developer and consumer-facing products over the next few weeks.
OpenAI to build a tool that lets content creators opt out of AI training
The company announced it’s building a tool, Media Manager, that will allow creators to better control how their content is being used to train generative AI models — and give them an option to opt out. The goal is to have the new tool in place and ready to use by 2025.
OpenAI explores allowing AI porn
In a new peek behind the curtain of its AI’s secret instructions, OpenAI also released a new NSFW policy. Though it’s intended to start a conversation about how it might allow explicit images and text in its AI products, it raises questions about whether OpenAI — or any generative AI vendor — can be trusted to handle sensitive content ethically.
OpenAI and Stack Overflow announce partnership
In a new partnership, OpenAI will get access to developer platform Stack Overflow’s API and will get feedback from developers to improve the performance of their AI models. In return, OpenAI will include attributions to Stack Overflow in ChatGPT. However, the deal was not favorable to some Stack Overflow users — leading to some sabotaging their answer in protest.
April 2024
U.S. newspapers file copyright lawsuit against OpenAI and Microsoft
Alden Global Capital-owned newspapers, including the New York Daily News, the Chicago Tribune, and the Denver Post, are suing OpenAI and Microsoft for copyright infringement. The lawsuit alleges that the companies stole millions of copyrighted articles “without permission and without payment” to bolster ChatGPT and Copilot.
OpenAI inks content licensing deal with Financial Times
OpenAI has partnered with another news publisher in Europe, London’s Financial Times, that the company will be paying for content access. “Through the partnership, ChatGPT users will be able to see select attributed summaries, quotes and rich links to FT journalism in response to relevant queries,” the FT wrote in a press release.
OpenAI opens Tokyo hub, adds GPT-4 model optimized for Japanese
OpenAI is opening a new office in Tokyo and has plans for a GPT-4 model optimized specifically for the Japanese language. The move underscores how OpenAI will likely need to localize its technology to different languages as it expands.
Sam Altman pitches ChatGPT Enterprise to Fortune 500 companies
According to Reuters, OpenAI’s Sam Altman hosted hundreds of executives from Fortune 500 companies across several cities in April, pitching versions of its AI services intended for corporate use.
OpenAI releases “more direct, less verbose” version of GPT-4 Turbo
Premium ChatGPT users — customers paying for ChatGPT Plus, Team or Enterprise — can now use an updated and enhanced version of GPT-4 Turbo. The new model brings with it improvements in writing, math, logical reasoning and coding, OpenAI claims, as well as a more up-to-date knowledge base.
ChatGPT no longer requires an account — but there’s a catch
You can now use ChatGPT without signing up for an account, but it won’t be quite the same experience. You won’t be able to save or share chats, use custom instructions, or other features associated with a persistent account. This version of ChatGPT will have “slightly more restrictive content policies,” according to OpenAI. When TechCrunch asked for more details, however, the response was unclear:
“The signed out experience will benefit from the existing safety mitigations that are already built into the model, such as refusing to generate harmful content. In addition to these existing mitigations, we are also implementing additional safeguards specifically designed to address other forms of content that may be inappropriate for a signed out experience,” a spokesperson said.
March 2024
OpenAI’s chatbot store is filling up with spam
TechCrunch found that the OpenAI’s GPT Store is flooded with bizarre, potentially copyright-infringing GPTs. A cursory search pulls up GPTs that claim to generate art in the style of Disney and Marvel properties, but serve as little more than funnels to third-party paid services and advertise themselves as being able to bypass AI content detection tools.
The New York Times responds to OpenAI’s claims that it “hacked” ChatGPT for its copyright lawsuit
In a court filing opposing OpenAI’s motion to dismiss The New York Times’ lawsuit alleging copyright infringement, the newspaper asserted that “OpenAI’s attention-grabbing claim that The Times ‘hacked’ its products is as irrelevant as it is false.” The New York Times also claimed that some users of ChatGPT used the tool to bypass its paywalls.
OpenAI VP doesn’t say whether artists should be paid for training data
At a SXSW 2024 panel, Peter Deng, OpenAI’s VP of consumer product dodged a question on whether artists whose work was used to train generative AI models should be compensated. While OpenAI lets artists “opt out” of and remove their work from the datasets that the company uses to train its image-generating models, some artists have described the tool as onerous.
A new report estimates that ChatGPT uses more than half a million kilowatt-hours of electricity per day
ChatGPT’s environmental impact appears to be massive. According to a report from The New Yorker, ChatGPT uses an estimated 17,000 times the amount of electricity than the average U.S. household to respond to roughly 200 million requests each day.
ChatGPT can now read its answers aloud
OpenAI released a new Read Aloud feature for the web version of ChatGPT as well as the iOS and Android apps. The feature allows ChatGPT to read its responses to queries in one of five voice options and can speak 37 languages, according to the company. Read aloud is available on both GPT-4 and GPT-3.5 models.
ChatGPT can now read responses to you.
On iOS or Android, tap and hold the message and then tap “Read Aloud”. We’ve also started rolling on web – click the “Read Aloud” button below the message. pic.twitter.com/KevIkgAFbG
— OpenAI (@OpenAI) March 4, 2024
February 2024
OpenAI partners with Dublin City Council to use GPT-4 for tourism
As part of a new partnership with OpenAI, the Dublin City Council will use GPT-4 to craft personalized itineraries for travelers, including recommendations of unique and cultural destinations, in an effort to support tourism across Europe.
A law firm used ChatGPT to justify a six-figure bill for legal services
New York-based law firm Cuddy Law was criticized by a judge for using ChatGPT to calculate their hourly billing rate. The firm submitted a $113,500 bill to the court, which was then halved by District Judge Paul Engelmayer, who called the figure “well above” reasonable demands.
ChatGPT experienced a bizarre bug for several hours
ChatGPT users found that ChatGPT was giving nonsensical answers for several hours, prompting OpenAI to investigate the issue. Incidents varied from repetitive phrases to confusing and incorrect answers to queries. The issue was resolved by OpenAI the following morning.
Match Group announced deal with OpenAI with a press release co-written by ChatGPT
The dating app giant home to Tinder, Match and OkCupid announced an enterprise agreement with OpenAI in an enthusiastic press release written with the help of ChatGPT. The AI tech will be used to help employees with work-related tasks and come as part of Match’s $20 million-plus bet on AI in 2024.
ChatGPT will now remember — and forget — things you tell it to
As part of a test, OpenAI began rolling out new “memory” controls for a small portion of ChatGPT free and paid users, with a broader rollout to follow. The controls let you tell ChatGPT explicitly to remember something, see what it remembers or turn off its memory altogether. Note that deleting a chat from chat history won’t erase ChatGPT’s or a custom GPT’s memories — you must delete the memory itself.
We’re testing ChatGPT’s ability to remember things you discuss to make future chats more helpful.
This feature is being rolled out to a small portion of Free and Plus users, and it’s easy to turn on or off. https://t.co/1Tv355oa7V pic.twitter.com/BsFinBSTbs
— OpenAI (@OpenAI) February 13, 2024
OpenAI begins rolling out “Temporary Chat” feature
Initially limited to a small subset of free and subscription users, Temporary Chat lets you have a dialogue with a blank slate. With Temporary Chat, ChatGPT won’t be aware of previous conversations or access memories but will follow custom instructions if they’re enabled.
But, OpenAI says it may keep a copy of Temporary Chat conversations for up to 30 days for “safety reasons.”
Use temporary chat for conversations in which you don’t want to use memory or appear in history. pic.twitter.com/H1U82zoXyC
— OpenAI (@OpenAI) February 13, 2024
January 2024
ChatGPT users can now invoke GPTs directly in chats
Paid users of ChatGPT can now bring GPTs into a conversation by typing “@” and selecting a GPT from the list. The chosen GPT will have an understanding of the full conversation, and different GPTs can be “tagged in” for different use cases and needs.
You can now bring GPTs into any conversation in ChatGPT – simply type @ and select the GPT.
This allows you to add relevant GPTs with the full context of the conversation. pic.twitter.com/Pjn5uIy9NF
— OpenAI (@OpenAI) January 30, 2024
ChatGPT is reportedly leaking usernames and passwords from users’ private conversations
Screenshots provided to Ars Technica found that ChatGPT is potentially leaking unpublished research papers, login credentials and private information from its users. An OpenAI representative told Ars Technica that the company was investigating the report.
ChatGPT is violating Europe’s privacy laws, Italian DPA tells OpenAI
OpenAI has been told it’s suspected of violating European Union privacy, following a multi-month investigation of ChatGPT by Italy’s data protection authority. Details of the draft findings haven’t been disclosed, but in a response, OpenAI said: “We want our AI to learn about the world, not about private individuals.”
OpenAI partners with Common Sense Media to collaborate on AI guidelines
In an effort to win the trust of parents and policymakers, OpenAI announced it’s partnering with Common Sense Media to collaborate on AI guidelines and education materials for parents, educators and young adults. The organization works to identify and minimize tech harms to young people and previously flagged ChatGPT as lacking in transparency and privacy.
OpenAI responds to Congressional Black Caucus about lack of diversity on its board
After a letter from the Congressional Black Caucus questioned the lack of diversity in OpenAI’s board, the company responded. The response, signed by CEO Sam Altman and Chairman of the Board Bret Taylor, said building a complete and diverse board was one of the company’s top priorities and that it was working with an executive search firm to assist it in finding talent.
OpenAI drops prices and fixes ‘lazy’ GPT-4 that refused to work
In a blog post, OpenAI announced price drops for GPT-3.5’s API, with input prices dropping to 50% and output by 25%, to $0.0005 per thousand tokens in, and $0.0015 per thousand tokens out. GPT-4 Turbo also got a new preview model for API use, which includes an interesting fix that aims to reduce “laziness” that users have experienced.
Expanding the platform for @OpenAIDevs: new generation of embedding models, updated GPT-4 Turbo, and lower pricing on GPT-3.5 Turbo. https://t.co/7wzCLwB1ax
— OpenAI (@OpenAI) January 25, 2024
OpenAI bans developer of a bot impersonating a presidential candidate
OpenAI has suspended AI startup Delphi, which developed a bot impersonating Rep. Dean Phillips (D-Minn.) to help bolster his presidential campaign. The ban comes just weeks after OpenAI published a plan to combat election misinformation, which listed “chatbots impersonating candidates” as against its policy.
OpenAI announces partnership with Arizona State University
Beginning in February, Arizona State University will have full access to ChatGPT’s Enterprise tier, which the university plans to use to build a personalized AI tutor, develop AI avatars, bolster their prompt engineering course and more. It marks OpenAI’s first partnership with a higher education institution.
Winner of a literary prize reveals around 5% her novel was written by ChatGPT
After receiving the prestigious Akutagawa Prize for her novel The Tokyo Tower of Sympathy, author Rie Kudan admitted that around 5% of the book quoted ChatGPT-generated sentences “verbatim.” Interestingly enough, the novel revolves around a futuristic world with a pervasive presence of AI.
Sam Altman teases video capabilities for ChatGPT and the release of GPT-5
In a conversation with Bill Gates on the Unconfuse Me podcast, Sam Altman confirmed an upcoming release of GPT-5 that will be “fully multimodal with speech, image, code, and video support.” Altman said users can expect to see GPT-5 drop sometime in 2024.
OpenAI announces team to build ‘crowdsourced’ governance ideas into its models
OpenAI is forming a Collective Alignment team of researchers and engineers to create a system for collecting and “encoding” public input on its models’ behaviors into OpenAI products and services. This comes as a part of OpenAI’s public program to award grants to fund experiments in setting up a “democratic process” for determining the rules AI systems follow.
OpenAI unveils plan to combat election misinformation
In a blog post, OpenAI announced users will not be allowed to build applications for political campaigning and lobbying until the company works out how effective their tools are for “personalized persuasion.”
Users will also be banned from creating chatbots that impersonate candidates or government institutions, and from using OpenAI tools to misrepresent the voting process or otherwise discourage voting.
The company is also testing out a tool that detects DALL-E generated images and will incorporate access to real-time news, with attribution, in ChatGPT.
Snapshot of how we’re preparing for 2024’s worldwide elections:
• Working to prevent abuse, including misleading deepfakes
• Providing transparency on AI-generated content
• Improving access to authoritative voting informationhttps://t.co/qsysYy5l0L— OpenAI (@OpenAI) January 15, 2024
OpenAI changes policy to allow military applications
In an unannounced update to its usage policy, OpenAI removed language previously prohibiting the use of its products for the purposes of “military and warfare.” In an additional statement, OpenAI confirmed that the language was changed in order to accommodate military customers and projects that do not violate their ban on efforts to use their tools to “harm people, develop weapons, for communications surveillance, or to injure others or destroy property.”
ChatGPT subscription aimed at small teams debuts
Aptly called ChatGPT Team, the new plan provides a dedicated workspace for teams of up to 149 people using ChatGPT as well as admin tools for team management. In addition to gaining access to GPT-4, GPT-4 with Vision and DALL-E3, ChatGPT Team lets teams build and share GPTs for their business needs.
OpenAI’s GPT store officially launches
After some back and forth over the last few months, OpenAI’s GPT Store is finally here. The feature lives in a new tab in the ChatGPT web client, and includes a range of GPTs developed both by OpenAI’s partners and the wider dev community.
To access the GPT Store, users must be subscribed to one of OpenAI’s premium ChatGPT plans — ChatGPT Plus, ChatGPT Enterprise or the newly launched ChatGPT Team.
the GPT store is live!https://t.co/AKg1mjlvo2
fun speculation last night about which GPTs will be doing the best by the end of today.
— Sam Altman (@sama) January 10, 2024
Developing AI models would be “impossible” without copyrighted materials, OpenAI claims
Following a proposed ban on using news publications and books to train AI chatbots in the U.K., OpenAI submitted a plea to the House of Lords communications and digital committee. OpenAI argued that it would be “impossible” to train AI models without using copyrighted materials, and that they believe copyright law “does not forbid training.”
OpenAI claims The New York Times’ copyright lawsuit is without merit
OpenAI published a public response to The New York Times’s lawsuit against them and Microsoft for allegedly violating copyright law, claiming that the case is without merit.
In the response, OpenAI reiterates its view that training AI models using publicly available data from the web is fair use. It also makes the case that regurgitation is less likely to occur with training data from a single source and places the onus on users to “act responsibly.”
We build AI to empower people, including journalists.
Our position on the @nytimes lawsuit:
• Training is fair use, but we provide an opt-out
• “Regurgitation” is a rare bug we’re driving to zero
• The New York Times is not telling the full storyhttps://t.co/S6fSaDsfKb— OpenAI (@OpenAI) January 8, 2024
OpenAI’s app store for GPTs planned to launch next week
After being delayed in December, OpenAI plans to launch its GPT Store sometime in the coming week, according to an email viewed by TechCrunch. OpenAI says developers building GPTs will have to review the company’s updated usage policies and GPT brand guidelines to ensure their GPTs are compliant before they’re eligible for listing in the GPT Store. OpenAI’s update notably didn’t include any information on the expected monetization opportunities for developers listing their apps on the storefront.
GPT Store launching next week – OpenAI pic.twitter.com/I6mkZKtgZG
— Manish Singh (@refsrc) January 4, 2024
OpenAI moves to shrink regulatory risk in EU around data privacy
In an email, OpenAI detailed an incoming update to its terms, including changing the OpenAI entity providing services to EEA and Swiss residents to OpenAI Ireland Limited. The move appears to be intended to shrink its regulatory risk in the European Union, where the company has been under scrutiny over ChatGPT’s impact on people’s privacy.
FAQs:
What is ChatGPT? How does it work?
ChatGPT is a general-purpose chatbot that uses artificial intelligence to generate text after a user enters a prompt, developed by tech startup OpenAI. The chatbot uses GPT-4, a large language model that uses deep learning to produce human-like text.
When did ChatGPT get released?
November 30, 2022 is when ChatGPT was released for public use.
What is the latest version of ChatGPT?
Both the free version of ChatGPT and the paid ChatGPT Plus are regularly updated with new GPT models. The most recent model is GPT-4o.
Can I use ChatGPT for free?
There is a free version of ChatGPT that only requires a sign-in in addition to the paid version, ChatGPT Plus.
Who uses ChatGPT?
Anyone can use ChatGPT! More and more tech companies and search engines are utilizing the chatbot to automate text or quickly answer user questions/concerns.
What companies use ChatGPT?
Multiple enterprises utilize ChatGPT, although others may limit the use of the AI-powered tool.
Most recently, Microsoft announced at its 2023 Build conference that it is integrating it ChatGPT-based Bing experience into Windows 11. A Brooklyn-based 3D display startup Looking Glass utilizes ChatGPT to produce holograms you can communicate with by using ChatGPT. And nonprofit organization Solana officially integrated the chatbot into its network with a ChatGPT plug-in geared toward end users to help onboard into the web3 space.
What does GPT mean in ChatGPT?
GPT stands for Generative Pre-Trained Transformer.
What is the difference between ChatGPT and a chatbot?
A chatbot can be any software/system that holds dialogue with you/a person but doesn’t necessarily have to be AI-powered. For example, there are chatbots that are rules-based in the sense that they’ll give canned responses to questions.
ChatGPT is AI-powered and utilizes LLM technology to generate text after a prompt.
Can ChatGPT write essays?
Yes.
Can ChatGPT commit libel?
Due to the nature of how these models work, they don’t know or care whether something is true, only that it looks true. That’s a problem when you’re using it to do your homework, sure, but when it accuses you of a crime you didn’t commit, that may well at this point be libel.
We will see how handling troubling statements produced by ChatGPT will play out over the next few months as tech and legal experts attempt to tackle the fastest moving target in the industry.
Does ChatGPT have an app?
Yes, there is a free ChatGPT mobile app for iOS and Android users.
What is the ChatGPT character limit?
It’s not documented anywhere that ChatGPT has a character limit. However, users have noted that there are some character limitations after around 500 words.
Does ChatGPT have an API?
Yes, it was released March 1, 2023.
What are some sample everyday uses for ChatGPT?
Everyday examples include programming, scripts, email replies, listicles, blog ideas, summarization, etc.
What are some advanced uses for ChatGPT?
Advanced use examples include debugging code, programming languages, scientific concepts, complex problem solving, etc.
How good is ChatGPT at writing code?
It depends on the nature of the program. While ChatGPT can write workable Python code, it can’t necessarily program an entire app’s worth of code. That’s because ChatGPT lacks context awareness — in other words, the generated code isn’t always appropriate for the specific context in which it’s being used.
Can you save a ChatGPT chat?
Yes. OpenAI allows users to save chats in the ChatGPT interface, stored in the sidebar of the screen. There are no built-in sharing features yet.
Are there alternatives to ChatGPT?
Yes. There are multiple AI-powered chatbot competitors such as Together, Google’s Gemini and Anthropic’s Claude, and developers are creating open source alternatives.
How does ChatGPT handle data privacy?
OpenAI has said that individuals in “certain jurisdictions” (such as the EU) can object to the processing of their personal information by its AI models by filling out this form. This includes the ability to make requests for deletion of AI-generated references about you. Although OpenAI notes it may not grant every request since it must balance privacy requests against freedom of expression “in accordance with applicable laws”.
The web form for making a deletion of data about you request is entitled “OpenAI Personal Data Removal Request”.
In its privacy policy, the ChatGPT maker makes a passing acknowledgement of the objection requirements attached to relying on “legitimate interest” (LI), pointing users towards more information about requesting an opt out — when it writes: “See here for instructions on how you can opt out of our use of your information to train our models.”
What controversies have surrounded ChatGPT?
Recently, Discord announced that it had integrated OpenAI’s technology into its bot named Clyde where two users tricked Clyde into providing them with instructions for making the illegal drug methamphetamine (meth) and the incendiary mixture napalm.
An Australian mayor has publicly announced he may sue OpenAI for defamation due to ChatGPT’s false claims that he had served time in prison for bribery. This would be the first defamation lawsuit against the text-generating service.
CNET found itself in the midst of controversy after Futurism reported the publication was publishing articles under a mysterious byline completely generated by AI. The private equity company that owns CNET, Red Ventures, was accused of using ChatGPT for SEO farming, even if the information was incorrect.
Several major school systems and colleges, including New York City Public Schools, have banned ChatGPT from their networks and devices. They claim that the AI impedes the learning process by promoting plagiarism and misinformation, a claim that not every educator agrees with.
There have also been cases of ChatGPT accusing individuals of false crimes.
Where can I find examples of ChatGPT prompts?
Several marketplaces host and provide ChatGPT prompts, either for free or for a nominal fee. One is PromptBase. Another is ChatX. More launch every day.
Can ChatGPT be detected?
Poorly. Several tools claim to detect ChatGPT-generated text, but in our tests, they’re inconsistent at best.
Are ChatGPT chats public?
No. But OpenAI recently disclosed a bug, since fixed, that exposed the titles of some users’ conversations to other people on the service.
What lawsuits are there surrounding ChatGPT?
None specifically targeting ChatGPT. But OpenAI is involved in at least one lawsuit that has implications for AI systems trained on publicly available data, which would touch on ChatGPT.
Are there issues regarding plagiarism with ChatGPT?
Yes. Text-generating AI models like ChatGPT have a tendency to regurgitate content from their training data.
Deepseek, el nuevo chatbot de IA de China, tiene la comunidad tecnológica tambaleándose, pero ¿está a la altura de la exageración?
La mayor parte del Hoopla se aplica a las empresas. Para ellos, Deepseek parece ser mucho más barato, que atribuye a un cálculo más eficiente y menos intensivo en energía. Deepseek también afirma que su modelo R1 realiza “en par” con el modelo GPT-O1 avanzado de Opensei, que puede seguir una “cadena de pensamiento”. Finalmente, es de código abierto, lo que significa que cualquier persona con las habilidades adecuadas puede usarlo.
Pero, ¿qué pasa con el uso casual y diario? ¿Deberíamos comenzar a usar Deepseek en lugar de chatgpt? Probé ambos chatbots con las versiones gratuitas, disponibles ahora en chat.openai.com y chat.eepseek.com.
A continuación se muestran las preguntas que hice y cómo respondió cada chatbot. En general, ambos ofrecieron respuestas casi idénticas con solo diferencias menores en la presentación y las fuentes citadas. Pero Deepseek tiene una gran ventaja: sin límite de mensajería. Puedes chatear con él todo el día, mientras que en ChatGPT, golpearás una pared (generalmente un poco antes de lo que quieras) y se te pedirá que actualice. Eso es probable porque los costos del centro de datos de ChatGPT son bastante altos.
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Las personas centradas en la privacidad aún pueden preferir seguir con ChatGPT. Al igual que Tiktok, Deepseek es una compañía con sede en China que está obligada a compartir sus datos con el gobierno chino si se pregunta, como Cableado notas. También hay informes sobre X sobre Deepseek que sirve información engañosa o falsa sobre los temas que China consideraría controvertido, incluidos Taiwán, los Uguhurs y Tiananmen Square, que es consistente con la forma en que se acerca al acceso a Internet en el país. Aún así, la FTC también está investigando los problemas de privacidad de datos de ChatGPT, así que elija su veneno.
Pregunta 1: Conocimiento de noticias
Ganador: Deepseek
Para mi primera pregunta, probé las habilidades de eventos actuales de los Chatbots: “¿Cuál es el objetivo del proyecto Stargate AI de $ 500 mil millones del presidente Trump, anunciado en enero de 2025?”
Cuando le pregunto a Deepseek, me aseguré de presionar el botón “Buscar” en la parte inferior del cuadro de texto, que surfe de la web. Si no presiona esto, la respuesta solo aumentará el límite de los datos de capacitación en octubre de 2023. Esto es un poco molesto, y ya no tiene que hacerlo en ChatGPT (las versiones tempranas también tenían un corte de datos).
Ambos chatbots dieron respuestas casi idénticas, pero Deepseek me impresionó con una larga lista de 41 fuentes sobre el tema en las que podría hacer clic para obtener más información.
(Crédito: Deepseek)
Chatgpt citó menos fuentes en línea, solo AP News, Wikipedia y ABC News. Al final, enumeró tres artículos recientes, pero solo uno tenía “Stargate” en el tema. Los otros dos estaban sobre Deepseek, que se sentía fuera de los límites de mi pregunta. ChatGPT probablemente los incluyó para estar lo más actualizado posible porque el artículo menciona a Deepseek.
(Crédito: CHATGPT)
Pregunta 2: Calcule un pago mensual de la hipoteca
Ganador: empate
“Calcule el pago mensual de la hipoteca en una casa que cuesta $ 1,500,000, con un 20% de descuento, ubicado en Brooklyn, Nueva York”, pregunté a continuación.
Ambos tardaron el mismo tiempo en responder, unos 10-15 segundos algo largos, ya que una descripción detallada de sus metodologías se derramó en la pantalla. Al final, ChatGPT estimó $ 9,197/mes, y Deepseek pensó que sería $ 9,763/mes, o alrededor de $ 600 más.
Sus enfoques fueron prácticamente idénticos pero con números diferentes. ChatGPT asumió una tasa de interés del 6.5% en un préstamo a 30 años, y Deepseek usó 7.5%. (El promedio actual, según Google, se encuentra entre el 7%). Deepseek también agregó $ 300 adicionales al seguro estimado del propietario. Ambos decidieron no incluir tarifas de HOA, pero dijeron que podrían si quisiera.
(Crédito: Deepseek)
Una búsqueda de Zillow devuelve muchas propiedades en Brooklyn que figura por $ 1,500,000, con hipotecas que rondan los $ 9,300/mes. Eso está más cerca de la estimación de Chatgpt que Deepseek. Pero Zillow estimó una propiedad de alrededor de $ 10,000/mes, más cerca de la estimación de Deepseek. Por supuesto, todo depende de la parte específica de Brooklyn y el tipo de hogar (condominio, unifamiliar, multifamiliar), lo que afecta los impuestos y la tasa de préstamos.
Al final, ambos produjeron resultados muy similares que podrían modificarse fácilmente si tuviera más números refinados para enchufar una propiedad específica.
Pregunta 3: Escribe un poema
Ganador: chatgpt
Los modelos de idiomas grandes son conocidos por su mando sobre el lenguaje, así que a continuación, configuré una competencia de poemas usando el aviso: “Escribe un poema sobre el pánico de nosotros sobre la competencia de IA china”.
ChatGPT tituló su trabajo “The Algorithms Race” y dividió 158 palabras en seis estrofas. Recordó el contexto de mi pregunta de noticias y hizo referencia a Deepseek y Stargate. Concluyó que el este y el oeste necesitan trabajar juntos “para ejercer este poder, no dividir, sino guiar el futuro, uno al lado del otro”. Qué agradable (e improbable).
En los pasillos sombreados donde los códigos se alinean,
Un concurso se realiza, una pendiente empinada.
Los susurros se elevan, un zumbido, un estruendo
La IA de China, listo para ganar.
Una chispa se enciende en el piso de Wall Street,
Una sobretensión de la venta, una guerra del mercado.
Los titulares gritan: “¡Un poderoso salto!”
El poema de Deepseek, “La carrera debajo del cielo de silicio”, fue un poco más largo que el de Chatgpt, con 224 palabras y ocho estrofas. Sin embargo, bordeaba sin sentido, con referencias a dragones, águilas y un oscuro “reino medio”. Así que lo intenté nuevamente, esta vez presionando DeepThink (R1), la alternancia que hace que el chatbot sea similar al GPT-O1 de OpenAi y presenta una “cadena de pensamiento.
(Crédito: Deepseek)
Esta vez, Deepseek primero “pensó” durante 12 segundos, devolviendo 10 párrafos cortos en escritura gris que psicoanalizó lo que estaba buscando y por qué pedí un poema nuevamente. Decía: “Ahora, están preguntando de nuevo, tal vez quieran una toma diferente o una versión revisada”.
Recomendado por nuestros editores
(Crédito: Deepseek)
Luego analizó diferentes facetas de la tarea como si hablara consigo misma. Pensó que tal vez me gustaría menos dragones y águilas y más ejemplos de nuevas tecnologías además de la IA. Mapeó su enfoque para comenzar con el dominio histórico de los Estados Unidos y “luego presentar la creciente competencia de China”. Finalmente, se recordó a “evitar los estereotipos” y las sensibilidades culturales.
Después de “pensar”, Deepseek escupió un poema algo mejorado con un final más siniestro e intrigante.
Las viejas torres de Nueva York, llenas de orgullo de Silicon,
planos de embrague deshilachados por las mareas que no pueden montar.
“¡Defensa! ¡Economía! El plomo se está deslizando rápidamente … “
El pánico florece en salas de juntas, vasto y vasto.
Susurran cuántica, 5G, guerras autónomas,
Mientras los firewalls se rompen en núcleos en ángulo extranjero.
Fue una mejora en el último intento, pero todavía pensé que estaba un poco excesivo, y preferí Chatgpt. Tampoco está ganando ningún premio.
Pregunta 4: Crea una tabla
Ganador: chatgpt
“Cree una tabla con los países G10, su PIB anual, las principales exportaciones, las principales importaciones y la población actual”, le pregunté a los chatbots a continuación.
Ambos escupen cuadrículas casi idénticas, con solo números ligeramente diferentes. La respuesta de ChatGPT incluyó una larga lista de enlaces para verificar los hechos. También me dijo que el G10 contiene 11 países, a pesar de su nombre. Por estas dos razones, ChatGPT tenía una ligera ventaja sobre Deepseek, a pesar de que el contenido de las tablas era casi el mismo.
Ambos también tenían un gran inconveniente: no fueron fáciles de copiar y pegar. Los datos se sintieron atrapados en la interfaz de usuario, y para ponerlo en las hojas de Google o Microsoft Excel, debe mover cada pieza de texto uno por uno. Google Gemini, por ejemplo, habría incluido un enlace dentro del chatbot para exportar a las hojas de Google.
(Crédito: CHATGPT)
Pregunta 5: Resolver un acertijo
Ganador: Deepseek (por la razón equivocada)
Para la pregunta final, quería algo que pudiera diferenciar estos chatbots muy similares. ¿Qué pasa con un acertijo?
Encontré una lista de acertijos y alimenté los primeros cinco a ambos chatbots, comenzando con Deepseek. Los acudió a todos. Cuando comencé a alimentarlos para chatgpt, también los hizo correctos, pero luego maximicé la cantidad de mensajes que podía enviar en el plan gratuito. Aunque esto no es lo que originalmente estaba probando, podría ser una razón para usar Deepseek u otro chatbot como Claude o Gemini, para el caso.
(Crédito: CHATGPT)
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Los minoristas en línea serán algunos de los primeros socios como OpenAI presenta al operador, su agente de inteligencia artificial (IA) diseñada para manejar tareas basadas en la web, incluido el comercio electrónico, en nombre de los usuarios. Los ejemplos de esas tareas incluyen productos de navegación, compras y pedidos.
Lanzado en una vista previa temprana para ciertos usuarios de los EE. UU., El operador es la primera herramienta oficial de “AI de Agente” de OpenAI. A diferencia de los chatbots que solo proporcionan respuestas, el operador actúa como un asistente virtual. Sus habilidades incluyen hacer clic, desplazarse y escribir para completar tareas en línea con una entrada mínima del usuario.
Para probar la herramienta en escenarios del mundo real, OpenAI dijo que se está asociando con grandes marcas de comercio electrónico, incluidas eBay, Instacart y Etsy. En estos escenarios, los usuarios solicitarían al operador que ordenara comestibles, encuentre un regalo o reserve un boleto en el sitio web de un socio. Si es necesario, los usuarios pueden intervenir en cualquier momento para ajustar un pedido o hacer ajustes, según OpenAI.
¿Cómo funciona el operador de OpenAI en contextos de comercio electrónico?
“El operador transforma la IA de una herramienta pasiva a un participante activo en el ecosistema digital”, escribió Operai en una publicación de blog anunciando la herramienta. “Redacción de las tareas para los usuarios y traerá los beneficios de los agentes a las empresas que desean experiencias innovadoras de los clientes y desean tasas de conversión más altas”.
El uso del operador es similar a ChatGPT. Los usuarios pueden iniciar sesión en operador.chatgpt.com. Luego, se les solicita que escriban la tarea que desean realizarse, como “ordenar comestibles” o “encontrar un hotel para mi viaje”. A partir de ahí, el operador lanza su propio navegador web virtual en la nube para completar la tarea.
La alimentación de la herramienta es el nuevo modelo de agente de uso informático (CUA) de OpenAI. La tecnología AI está capacitada para trabajar con interfaces gráficas de usuarios, permitiendo al operador “ver” sitios web e interactuar haciendo clic en botones, completando formularios y navegando por menús, según OpenAI.
Interacción humana con el operador
Además, el operador permite a los usuarios guardar flujos de trabajo, esencialmente, instrucciones paso a paso para las tareas que realizan a menudo. Por ejemplo, los usuarios tienen la opción de crear una solicitud personalizada para reordenar elementos específicos en Instacart. Alternativamente, podrían reservar vuelos en una aerolínea específica. Operai dijo que el operador también maneja múltiples tareas a la vez, como “ordenar una taza de esmalte personalizada en Etsy mientras reserva un campamento en Hipcamp”.
Aún así, hay momentos en que todavía se requiere la entrada humana. Por ejemplo, los usuarios deben ingresar manualmente información confidencial, como los detalles de pago o inicio de sesión, dijo OpenAI.
Actualmente, el operador se encuentra en una “vista previa de investigación” limitada y solo está disponible para los usuarios de EE. UU. Suscritos al plan Pro de $ 200 a mes de Openi. A medida que refina la herramienta en función de los comentarios, Openai dijo que planea expandir el operador a otros planes pagados, países y, finalmente, la versión gratuita de ChatGPT.
“Todavía tenemos mucho trabajo que hacer para mejorarlo, pero realmente queremos ponerlo en manos de las personas”, dijo el CEO de Openi, Sam Altman, durante una demostración de transmisión en vivo de la tecnología. “También tendremos más agentes para lanzar en las próximas semanas y meses”.
Las asociaciones minoristas traen casos de uso del mundo real al operador
Para mostrar el potencial del operador, Operai se ha asociado con las principales compañías como eBay, Etsy e Instacart.
Rangos de eBay No. 6, y Etsy es el número 20 en la base de datos global de mercados en línea de Commerce 360. La base de datos clasifica los 100 mercados más grandes de este tipo por valor de mercancía bruta de terceros (GMV).
Para Instacart, el operador puede hacer que las compras de comestibles sean más rápidas y simples. En una demostración durante la transmisión en vivo, un usuario subió una foto de una lista de comestibles escritas a mano. El operador luego tomó la lista, construyó el pedido y programó la entrega.
“El operador de Openi es un avance tecnológico que hace que los procesos como ordenar comestibles sean increíblemente fáciles”, dijo Daniel Danker, director de productos de Instacart, en un comunicado.
Mientras tanto, Etsy dijo que ve al operador como una forma para que los compradores encuentren más rápidamente artículos únicos de sus millones de pequeños vendedores. “En un mundo cada vez más automatizado, Etsy se centra en implementar la IA de manera que mejore la conexión humana en el corazón de nuestro mercado”, compartió la compañía en una publicación de LinkedIn.
En eBay, la colaboración con OpenAI es un paso importante en la estrategia de IA de la plataforma, escribió Nitzan Mekel-Bobrov, director de IA de eBay, en una publicación de blog corporativo.
“Nuestra colaboración con OpenAI presentará un nuevo paradigma de descubrimiento y compras en línea”, dijo, y agregó que el operador puede dirigir a los usuarios a eBay para encontrar artículos únicos. “Anticipamos que a través de esta colaboración, ampliaremos el alcance de nuestros vendedores, dando a más exposición a los compradores al inventario único de eBay”, dijo.
Seguridad, privacidad y desafíos
Openai reconoció los riesgos involucrados en la creación de una herramienta de IA que puede actuar en nombre de alguien.
Para abordar las preocupaciones de seguridad, compartió algunas salvaguardas que ha incorporado al operador:
- Modo de adquisición: Los usuarios deben ingresar información confidencial, como los detalles de pago, ellos mismos. El operador no guarda estos datos, dijo.
- Pasos de aprobación: La IA se detiene para la confirmación del usuario antes de completar acciones importantes, como colocar pedidos.
- Límites de tarea: El operador está capacitado para rechazar tareas riesgosas, como la gestión de cuentas bancarias.
- Monitoreo en tiempo real: En sitios confidenciales como correo electrónico o servicios financieros, el operador requiere una estrecha supervisión de sus acciones, lo que permite a los usuarios captar directamente cualquier error.
El operador también incluye herramientas de privacidad. Por ejemplo, tendrá la capacidad de eliminar el historial de navegación, borrar los inicios de sesión guardados y optar por no participar en el intercambio de datos. Operai dice que actualiza continuamente sus salvaguardas para evitar el mal uso y garantizar la seguridad del usuario.
Dicho esto, el operador aún no es perfecto. Lucha con tareas más complejas, como la gestión de calendarios o la creación de presentaciones de diapositivas, dijo Openai.
A largo plazo, Operai espera ofrecer su modelo de agente de uso de la computadora a los desarrolladores a través de una interfaz de programación de aplicaciones (API). Esto permitiría a las empresas construir sus propios agentes con IA para diferentes tareas.
El operador ingresa a la creciente carrera de agentes de IA
El operador está entrando en un campo lleno de gente donde los gigantes tecnológicos ya están construyendo agentes de IA similares.
Empresas, incluidas Google y Salesforce, han lanzado sus propias herramientas de agente. Se comercializan para manejar tareas, como responder las preguntas de los clientes, programar citas y completar formularios. Bytedance, la empresa matriz de Tiktok, también ingresó a la refriega en enero con su agente de IA de código abierto, UI-Tars. Su agente realiza tareas paso a paso similares a lo que el operador está diseñado para hacer.
En el sector minorista, Nvidia presentó recientemente su plan de IA para asistentes de compras. El flujo de trabajo de referencia de IA generativo ayuda a los desarrolladores a construir asistentes digitales de IA que trabajan junto con los trabajadores humanos. Los asistentes pueden procesar el texto y las indicaciones de imagen. También pueden buscar múltiples artículos a la vez y responder preguntas como si un producto es impermeable, dijo Nvidia.
“Los agentes de IA con capacidades avanzadas como estas están diseñados para mejorar las experiencias del cliente, generar tasas de conversión más altas, más bajas tasas de retorno del producto y aumentar el tamaño promedio de los pedidos a través de sugerencias altamente inteligentes y personalizadas de productos o actualizaciones complementarias”, dijo Nvidia.
Mientras tanto, Mekel-Bobrov de eBay dijo que la evolución de los grandes modelos de idiomas a los sistemas de agente está “sucediendo más rápido de lo que la mayoría de nosotros habría predicho hace solo un año”. Él cree que las interacciones basadas en agentes probablemente “jugarán un papel importante en el futuro del comercio electrónico en los próximos años y de la economía digital en general”.
“Este es solo el comienzo”, dijo Mekel-Bobrov. “A medida que continuamos evolucionando nuestras capacidades de agentes de IA internos y profundizamos nuestras asociaciones estratégicas, estamos aprendiendo cómo estas tecnologías pueden capacitar mejor a los compradores para descubrir más de las cosas que aman y permitir a los vendedores hacer crecer sus negocios con éxito”.
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